The Small Business Field Guide to SoLoMo
Today’s sophisticated consumers are using mobile devices to access social media and business web/ecommerce sites. They’re roaming the streets clutching smartphones and tablets looking for things to do or to buy. To compete in this expansive SoLoMo environment, your brand needs an integrated approach. You need to get social, think local, and spend on mobile.
To ensure your product or service is accessible to consumers on their terms, you need to take a SoLoMo approach to marketing.
In this eBook, You Will Learn:
- The What, How, and Why of SoLoMo
- Why Your Brand Must Get Social to Foster Brand Affinity
- What it Means to “Think Local”
- How You Can Spend on Mobile to Improve Sales Conversion
- The Importance of SoLoMo Integration
The Bottom Line:
“It’s high time for your business to get social, think local, and spend on mobile.”