Subscribe by E-mail

Your email:

Featured Author on Business 2 Community

B2B Marketing Zone

Marketing Technology for Growth

Current Articles | RSS Feed RSS Feed

Lead Segmentation: Enhance Your Email Marketing

 
Segmentation; Enhance Your Email Marketing

After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads.  Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to share that you could be doing it better.

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

 
describe the image

To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer. 

Tags: 

The 4 Basic Elements of Inbound Marketing

 
4 elements inbound

We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.

What Are Buyer Personas & Why Do they Matter?

 
buyer personas

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends.

Digital is Complicating Marketer’s Lives, but Simplifying Marketing

 
digital is complicating marketers lives but simplifying marketing small

At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner (isn’t that where they hang out?) to evidence the profound impact technology is having on the marketing function – that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Operating on the front lines of digital transformation, one wonders how this intrepid marketer, and those like him, is able to keep it together at all (cocktails, but that’s a different story). Now for the ironic twist: even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.

Multiple Channels, One Marketing Strategy

 
Multiple Channels, One Marketing Strategy

In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. The element that isn’t obvious to all brands is the “how.”  How can brands utilize all of their online channels to attract their audience?

4 Simple Ways To Get Started on Your Branding Strategy

 
social and web branding

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. 

We are young; what the Class of 2014 can teach us about Instagram

 
456859205

It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social platform will the upcoming consumer generation latch onto; will Bolt’s open letter to Facebook pull at the tech giant’s (hopefully existent) heartstrings, etc.

Tags: 

Foursquare Unbundles; Appeals to an Audience Exhausted by Social

 
swarm_1

I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. I just didn’t have time for it.

Tags: 

Synecore's Top Marketing Words That Convert [INFOGRAPHIC]

 
Infographic header blog

You know that words matter, but how do you know you’re using the correct words to convey your message?

Tags: 
All Posts