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Tips For Landing Page Optimization [Infographic]

 
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You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages?

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Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

 
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Sometimes in life, timing is everything. After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. When you do, it usually ends up being a painful experience for both yourself and the reader.

A Beginners Guide to Inbound Marketing

 
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"You have 24 hours to complete this challenge."

Outbound Marketing the Inbound Way

 
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Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It takes time, expertise, and focus to create an inbound strategy that will setup your company for sustainable success.

Welcoming Augmented Reality to the Digital Marketing Team

 
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The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Football season is upon us and with it brings the joyous transition to a new season. A bittersweet time for Midwesterners, as we know "patio season" is on its last breath and we are to soon retreat to the comfort of our homes to cheer on whomever is playing the Packers—not to see the warm sunshine until Easter.

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How IBM Used Inbound Marketing to Thrive in the Digital Age

 
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Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. 

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Lead Segmentation: Enhance Your Email Marketing

 
Segmentation; Enhance Your Email Marketing

After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads.  Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to share that you could be doing it better.

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

 
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To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer. 

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The 4 Basic Elements of Inbound Marketing

 
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We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.

What Are Buyer Personas & Why Do they Matter?

 
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When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends.

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