Subscribe by E-mail

Your email:



Featured Author on Business 2 Community

B2B Marketing Zone

Marketing Technology for Growth

Current Articles | RSS Feed RSS Feed

How to Transform Yourself into a Marketing Technologist

 
How to Transform Yourself into a Marketing Technologist

I am writing this post as a call to action for marketers of all ages and professional dispositions.


6 Steps to Effective Web Design Planning

 
90 seconds with the beard logo

Welcome back to another installment of "90 Seconds of Design with The Beard,” featuring me, Spencer P, Lead Graphic Designer at Synecore.


Tags: 

Sales are Struggling! What Needs Attention: My Website or My Sales Team?

 
Sales are Struggling! Who Needs Attention: My Website or My Sales Team?

I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE!  

Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why.  As I take you on this brief journey with me, I ask you to consistently relate the following facts and concepts to your own organization and begin to connect the dots. 

To begin with, ask yourself why you hired your sales team. If you answered “to generate more leads and sales,” you’re on the right track. Now another question: why do you have a website?  SPOILER ALERT! Your answer should be the same. 

Obviously there are numerous reasons to have a website, especially in this day and age, however your website is your biggest sales asset and should be treated as such. A majority of organizations around the world have come around to accepting this fact and are focusing all their efforts toward website optimization; I urge you to do the same. 

Your Best Sales Rep

If you’re website is not your best sales rep, make it your best sales rep. Transform your website from an outdated brochure site into a confident, charismatic, intelligent sales rep that answers your questions before you have the chance to ask them.  Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do.






View From the Top: 9 Examples of Desk Top View Design

 
View From the Top: 9 Examples of Desk Top View Design

As a web designer, I spend a lot of time online...like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. If you do this enough, you're likely to uncover a few patterns.


The Social Spark: 3 Sources for Social Media Success

 
The Social Spark: 3 Sources for Social Media Success

The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).


7 Inspiring Examples of Parallax Scrolling Websites

 
7 Inspiring Examples of Parallax Scrolling Websites

The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Whether it’s B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep users engaged.


How Colors Affect Your Purchase Decisions

 
how colors affect your purchase decisions

What color signal does your brand project?


Tags: 

Determining Your Goals: Tips to Get You Started on a Website Redesign

 
Determining Your Goals: Tips to Get You Started on a Website Redesign

When you think about redesigning your website, it's likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. Before you can start thinking about mockups, layouts, and content for your new site, you need to set clear goals for your redesign. 


4 Telltale Signs That You Need a Website Redesign

 
4 Telltale Signs That You Need a Website Redesign

Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign.


The Website Redesign Checklist [Infographic]

 
Website Redesign Checklist Infographic small

Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything!


All Posts