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Your Guide to Content Personalization

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The Importance of Brand Integrity in the Digital Age

 
The Importance of Brand Integrity in the Digital Age

A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background…

4 Types of Content Essential to Driving Leads

 
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In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. The traditional outbound methods for capturing client attention just don’t work as well as they used to. For one thing, outbound advertisements rarely if ever get enough responses to justify the costs anymore. Moreover, telemarketing efforts are often futile. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content.

4 Email Marketing Best Practices

 
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When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!” moment where they finally become a customer. One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.

Wistia or YouTube?

 
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Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. So, how are you supposed to know which video hosting site is the best choice for your business? In this blog, we shed some light on what the best video hosting site is from a marketing perspective.

Why Long-Tail Keywords?

 
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As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. Customers prefer convenience, which is why it’s better to rank higher on Google.

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Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

 
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend. The report also notes that ad spend on social networks is expected to grow by 29%, totaling $19.8 billion, by 2015.

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How Content Personalization Fits into Inbound Methodology

 
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Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. Although competition is on the rise, there’s never been a better time for marketers or aspiring marketers to carve out a niche by creating their own inbound marketing strategies. According to HubSpot, inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One thing is clear: Inbound works and personalization reinforces it.

Personalizing Content with HubSpot COS

 
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HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors. Like any type of personalization, it also helps to increase conversion rates. Smart Content is a feature accessible to both Professional and Enterprise level HubSpot subscribers.

Content Personalization: It’s What Consumers Want!

 
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A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn’t relevant to their interests, according to Janrain. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them to ignore you.

Why Customers Crave Content Personalization

 
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Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account. Personalization is like giving someone a suit already tailored for them. On the other hand, a non-personalized experience is like giving someone a one-size-fits-all baseball cap with a random team’s logo on the front. The difference is that personalization takes into account personal preferences and interests.

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