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Align Your Brand Messaging, Start From the Ground Up

 
Align Your Brand Messaging, Start From the Ground Up

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence.  This is an issue that necessitates attention. 

Understand Your Business: Value Proposition 101

 
Understand Your Business: Value Proposition 101

Our organization provides ABC to XYZ.

I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience. 

Making the Most of Your Organic Social Media Marketing

 
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Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on ____ ? (Insert favorite social media channel here.) We’ve all been there. Our social lives have become ‘social media lives.’

Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. This Nielsen study also reports that the number of hours has significantly increased in comparison to the same time a year ago. Cultural implications aside, social media is becoming the primary marketing avenue for advertisers and brands alike. So, how can you make the most of your social media marketing? Follow these 3 tricks of the trade for using social media organically, then continue to like, retweet, share, +1, or pin at your leisure.




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HubSpot CRM: Breaking Down the Barriers between Sales and Marketing

 
hubspot crm breaking down the barriers between sales and marketing

Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. The power of “big data” paves the path for marketers and sales managers to understand who their customers are by defining their interest through unique data sets collected by multi-functional marketing automation tools. So what do we do with all of this data? Collecting it is nice (in theory), but we have to be able to pull meaningful insight from our analytics – to use them to tell a compelling story – or else they are just numbers on a sheet of paper. The story the marketing team weaves together with analytics has a dramatic effect on if and how the sales department utilizes the data in the sales process. 

Still Haven’t Embraced Content Marketing? Why Not?

 
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Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. These “push” marketing channels can still be very effective, and are still utilized by many companies, however they’re no longer sufficient to drive your brand’s marketing strategy in the digital age.

Don't Overlook SEO During Your Next Website Redesign

 
Don't Overlook SEO During Your Next Website Redesign

Redesigning your website is like buying a new car. Over the years you have developed certain feelings towards your car (positive or negative) that will influence your next purchase. Maybe the overall appeal and design are great, but the transmission is questionable and you constantly find yourself at the repair shop. When purchasing a new car, all of the features and benefits should be evaluated to ensure you are making the correct decision. Ironically, there are so many relevant features to new cars (safety, gas mileage, reliability) that take a back seat during the purchase decision while the buyers choose to place emphasis solely on the exterior. 

Introducing Zappar: Augmented Reality Entertainment [Infographic]

 
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Looking for ways to expand your digital marketing efforts? We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content. 

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Tips For Landing Page Optimization [Infographic]

 
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You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages?

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Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

 
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Sometimes in life, timing is everything. After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. When you do, it usually ends up being a painful experience for both yourself and the reader.

A Beginners Guide to Inbound Marketing

 
overview of inbound marketing

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