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The Promise and Peril of Digital Technology

The Promise and Peril of Digital Technology

Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the other evening. My wife and kids having gone to bed earlier than usual, it was only 8pm, and I was confronted with possibility of using digital technology to either enrich my life or to entertain myself. Which do you think I chose? Before answering, let me provide a little background...

RWD: The Month in Review


Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). In case you missed the other posts, RWD refers to “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones),” according to Wikipedia.

Inbound 101: Three Major Inbound Components


Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. Common outbound marketing techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows.

Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?


If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. In what may prove for businesses to be a silver bullet for SoLoMo connection and conversion, Place Tips offers up this information by pulling content from company Facebook Pages, as well as from people in the user’s social network who’ve been there before.


Businesses Flock to Facebook Mobile Ads: Should Yours?

Businesses are Flocking to Facebook Mobile Ads

Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. Shortly thereafter, Zuck and crew did an about face and went all in on mobile. And they’ve been cashing in ever since.

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5 Facts That Prove Mobile Marketing is the Future [Infographic]

5 Facts That Prove Mobile Infographic small

Mobile is taking over. Now more than ever, consumers are ditching their desktops and switching to smartphones and tablets to make purchases. And as a 21st century business owner, your website is basically your company’s storefront. In today’s technological environment, it’s not just recommended that businesses optimize their websites for mobile, it’s a necessity.

Six IDC Technology Predictions for 2015


Today, the world’s technological landscape seems to change in the blink of an eye. Just when you think you’ve seen the latest technology, you hear about something newer and better that just came out. There’s no way to keep up or truly predict the future of the tech industry.


Why it's a Good Time to be a Digital Marketer


The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. Marketers, whether or not they like it or are prepared, have been thrust into this digital maelstrom, and must engage in ever-more granular consumer interactions in an attempt to foster long-term relationships with highly varied – and sometimes highly disparate – consumer segments. Moreover, marketers are expected to deftly mine vast troves of data to constantly measure the effectiveness of their initiatives and ensure sufficient ROI is generated from their efforts.

Responsive Web Design is About User Experience


So you want to create a website with a great user experience, but how do you go about it?
This may seem obvious, but the only way to create a strong user is experience is to design for the user, rather than the device.

 Think about the typical user that is going to visit your webpage—he or she might be using a tablet device, but could also be using a smartphone or desktop computer. Therefore it is wise to design a website that is optimized for all three devices, not just one or two. Although it sounds complex to design for multiple devices, the truth is actually the opposite thanks to Responsive Web Design (RWD).

Why Google Recommends Responsive Web Design


Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD).

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