Subscribe by E-mail

Your email:

Minnesota's Inbound Marketing Conference

Synecore HubSpot Certified Gold Partner Badge

Featured Author on Business 2 Community

B2B Marketing Zone

Marketing Technology for Growth

Current Articles | RSS Feed RSS Feed

Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be

 
Facebook Goes Mainstream Which Isn%27t Such a Bad Place to Be

A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Though syndicated to a handful of MarTech/blogger sites, for whatever reason the article got the most traction on Linkedin Pulse, where I received numerous comments both in support of, and against, my thesis.

Tags: 

Is the Infographic Dead?

 
are-infographics-dead

Today, infographics churned out for viral attention are a dime a dozen. If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want. Beginning in 2007, infographic posting steadily rose until 2012, when it peaked, according to Fast Co. Design. Since then, infographics have been on the decline, but that doesn’t necessarily mean they’re dead. Sure, they’re less ubiquitous than they once were, but they can still be an effective part of your content marketing mix.

How to Never Run Out of Content Marketing Ideas

 
how-to-never-run-out-of-content-ideas

As a content creator, coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. However, with the right resources and enough research, I always manage to generate new ideas when I need them. But, what if there was a way you could find out what the most shared content was on any subject? What if you could also filter that content by date or domain name? I doubt there are any content creators who wouldn’t find use for a tool like that. The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. Fortunately, innovation has provided the answer--Ahref’s Content Explorer.

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

 
Google Buy Button Retailer%27s Boon or Devil%27s Bargain

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay. To be clear, nothing has happened yet, but mounting evidence suggests that will soon. If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers.

Tags: 

Nostalgia Marketing: What is It?

 
nostalgia-marketing-what-is-it

Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth--when Surge was the greatest soda in the world and Nickelodeon still revolved around slime. Suddenly, I began seeing ads for the return of Surge, which is when I realized I wasn’t the only one who yearned for its return to the shelves. What I also realized is that marketers are very aware of consumer nostalgia,  and often leverage it to elicit an emotional response from consumers, especially Millennials like me. As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool, but what makes today’s nostalgia marketing unique compared to the past?

Facebook Uses Mobile Video to Take Over the World

 
Facebook uses Mobile Video to Take Over the World

Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.

Tags: 

How HubSpot COS Differs from a Traditional CMS

 
how-hubspot-cos

Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive, user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. In fact, it isn't a CMS at all. HubSpot is a Content Optimization System, which differs from a CMS platform in a few ways which I've laid out below:

5 Ways to Measure the Success of Your Blog Posts

 
how-to-measure-the-success-of-your-blog-posts

If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The point of blogging is to create content that is as effective as possible at driving leads and conversions. With the right technique, blogging can generate a lot of website traffic and strong customer engagement with your brand. The best way to measure the success of your posts is by looking at the 5 essential metrics outlined below.

Decrease Churn By Improving Your Customer Retention

 
how-to-decrease-churn

According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money. Moreover, existing customers are far more likely to buy from you because they are familiar with your services and they’ve bought from you in the past. It takes take time and finesse to build trust with prospects. That’s why it’s important to do everything you can to decrease churn by retaining your current customers. After all, in inbound marketing, repeat customers and brand evangelists are critical to maintaining a healthy sales cycle and the ability to generate new leads.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

 
Revenge of the YouTubers the Growing Power of Social Influence Marketing

There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Bleary eyed and disoriented, I stumbled out of bed and headed to the bedroom door, reaching for any kind of weapon to fend off the would-be assailants who managed to break into my home. Groping in the darkness, the best I could do was a plastic reproduction of the Millennium Falcon (hey, it’s hard plastic). “Well, it’ll have to do,” I muttered to myself as I prepared for battle. Easing open the master bedroom door I heard the voices getting louder, echoing up the nearby stairwell. With a sudden burst of adrenaline I let out a primordial yelp and bounded down the stairs, brandishing my toy, ready to face my foe head on. To my surprise, what I found was a little boy of eight sitting on the stairs peering into a Kindle tablet, his startled countenance bathed against the glow of the tablet screen. No burglars here, just my eldest son enjoying a little me time on the stairwell in the middle of the night. “Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Come check it out!”

Tags: 
All Posts