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Why Customers Crave Content Personalization

 
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Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account. Personalization is like giving someone a suit already tailored for them. On the other hand, a non-personalized experience is like giving someone a one-size-fits-all baseball cap with a random team’s logo on the front. The difference is that personalization takes into account personal preferences and interests.

Don’t Let These 3 Myths Stop You from Personalizing Your Content

 
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Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple. Marketers should begin small and get more sophisticated as they gain experience and gather data about their consumers. One of the myths about content personalization is that it is a complicated, time consuming, and technical process, but this doesn’t reflect reality.

3 Ways to Boost Conversions with Personalization

 
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If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Moreover, personalized content converts 10 times better than ordinary ads, according to a recent study by Invesp.

Meerkat Brings Live Video Streaming to Twitter (and beyond)

 
Meerkat Brings Live Video Streaming to Twitter and Beyond

Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.

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2015: The Year of Personalized Content

 
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Companies across all industries are increasing their online presence. As a result, competition for consumer attention is growing as well. For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. One-size-fits all content strategy is a thing of the past. Companies in 2015 will begin to feel the pressure to personalize by studying consumer behavior and building content marketing strategies to remain relevant

Don't be Creepy! Beware of Over-Personalization

 
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Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. Companies that step over the line and over-personalize their content risk turning customers off. If you over-personalize, customers may feel like you’re invading their privacy.

5 Ways to Personalize Content for Anonymous Visitors

 
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Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. Even if a visitor to your website never filled out a form and isn’t in your contact database, you can still tailor your website experience toward them. The reason for this is because each visitor—anonymous or otherwise—leaves a digital trail of data you can leverage to personalize. Here are 5 ways that you can personalize your content for an anonymous visitor:

4 Examples of Effective Content Personalization

 
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One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. This allows you to offer each of your website’s visitors a unique experience that will encourage them to spend more time on your site, trust your brand, and make more purchases. Visitors should feel like they benefit from spending time on your website. Providing relevant and personalized content is the key to achieving this. Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen.

Maximizing the Effectiveness of Content Personalization

 
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In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. This statistic is surprising because given the recent rise of inbound marketing, business that have no solidified content marketing strategy are missing out on one of the best ways to attract, intrigue, and convert customers. In today’s digital marketing environment, a well-defined and executed content marketing strategy is an essential component to the success of any business.

Why Define? Persona-Based Content Marketing Personalization

 
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There are a variety of different ways to personalize the web experience for the user. So far, we’ve explored only one—channel based personalization. In this post we’ll take a look at persona based personalization. The goal of your website is to attract visitors to convert into leads and eventually customers. However, when people visit your website, the first thing they are going to wonder is, “What can this website offer me? How can I benefit?” This is why you must make it clear to the user how they will benefit from interacting with your website. Otherwise, you risk losing their interest and with that, a potential customer.

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