In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. The traditional outbound methods for capturing client attention just don’t work as well as they used to. For one thing, outbound advertisements rarely if ever get enough responses to justify the costs anymore. Moreover, telemarketing efforts are often futile. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content.