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Marketing Technology for Growth

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The Real Value of Viral for Businesses

 
The Real Value of Viral for Businesses

Today I’d like to share my two cents on the concept of viral.


Thinking "Mobile First" for Your Website Redesign

 
Developing Mobile First, Content First

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.


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Four Ways Your Sales Team Benefits from Inbound Marketing

 
Four Ways Your Sales Team Benefits from Inbound Marketing

Inbound marketing can positively impact many areas of an organization, although it is sometimes difficult to see the direct benefit supplied to each. 


How to Conduct a Website Content Audit in 3 Easy Steps

 
How to Conduct a Website Content Audit in 3 Easy Steps


If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.

Since you already have a website, you have the advantage of being able to use your existing content as a jumping-off point. Take the opportunity to improve and update it to reflect your website redesign goals



Marketing Eggcellence: The Top Branded Easter Campaigns

 
Marketing Eggcellence: The Top Branded Easter Campaigns

Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. 

With the 2014 total holiday spend just under $16 billion, marketers are continuously expanding efforts to tap into the spring celebrations. 

For today's Sunday holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns...so let's hop to it! 




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Six Steps to Help With Your Website Redesign [Infographic]

 
Website Redesign Infographic Small

Your website is the most powerful marketing tool you possess. It is the outward face of your business, projecting your brand image to the world.


How to Transform Yourself into a Marketing Technologist

 
How to Transform Yourself into a Marketing Technologist

I am writing this post as a call to action for marketers of all ages and professional dispositions.


6 Steps to Effective Web Design Planning

 
90 seconds with the beard logo

Welcome back to another installment of "90 Seconds of Design with The Beard,” featuring me, Spencer P, Lead Graphic Designer at Synecore.


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Sales are Struggling! What Needs Attention: My Website or My Sales Team?

 
Sales are Struggling! Who Needs Attention: My Website or My Sales Team?

I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE!  

Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why.  As I take you on this brief journey with me, I ask you to consistently relate the following facts and concepts to your own organization and begin to connect the dots. 

To begin with, ask yourself why you hired your sales team. If you answered “to generate more leads and sales,” you’re on the right track. Now another question: why do you have a website?  SPOILER ALERT! Your answer should be the same. 

Obviously there are numerous reasons to have a website, especially in this day and age, however your website is your biggest sales asset and should be treated as such. A majority of organizations around the world have come around to accepting this fact and are focusing all their efforts toward website optimization; I urge you to do the same. 

Your Best Sales Rep

If you’re website is not your best sales rep, make it your best sales rep. Transform your website from an outdated brochure site into a confident, charismatic, intelligent sales rep that answers your questions before you have the chance to ask them.  Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do.






View From the Top: 9 Examples of Desk Top View Design

 
View From the Top: 9 Examples of Desk Top View Design

As a web designer, I spend a lot of time online...like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. If you do this enough, you're likely to uncover a few patterns.


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