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How to Never Run Out of Content Marketing Ideas

 
how-to-never-run-out-of-content-ideas

As a content creator, coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. However, with the right resources and enough research, I always manage to generate new ideas when I need them. But, what if there was a way you could find out what the most shared content was on any subject? What if you could also filter that content by date or domain name? I doubt there are any content creators who wouldn’t find use for a tool like that. The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. Fortunately, innovation has provided the answer--Ahref’s Content Explorer.

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

 
Google Buy Button Retailer%27s Boon or Devil%27s Bargain

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay. To be clear, nothing has happened yet, but mounting evidence suggests that will soon. If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers.

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Nostalgia Marketing: What is It?

 
nostalgia-marketing-what-is-it

Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth--when Surge was the greatest soda in the world and Nickelodeon still revolved around slime. Suddenly, I began seeing ads for the return of Surge, which is when I realized I wasn’t the only one who yearned for its return to the shelves. What I also realized is that marketers are very aware of consumer nostalgia,  and often leverage it to elicit an emotional response from consumers, especially Millennials like me. As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool, but what makes today’s nostalgia marketing unique compared to the past?

Facebook Uses Mobile Video to Take Over the World

 
Facebook uses Mobile Video to Take Over the World

Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.

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How HubSpot COS Differs from a Traditional CMS

 
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Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive, user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. In fact, it isn't a CMS at all. HubSpot is a Content Optimization System, which differs from a CMS platform in a few ways which I've laid out below:

5 Ways to Measure the Success of Your Blog Posts

 
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If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The point of blogging is to create content that is as effective as possible at driving leads and conversions. With the right technique, blogging can generate a lot of website traffic and strong customer engagement with your brand. The best way to measure the success of your posts is by looking at the 5 essential metrics outlined below.

Decrease Churn By Improving Your Customer Retention

 
how-to-decrease-churn

According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money. Moreover, existing customers are far more likely to buy from you because they are familiar with your services and they’ve bought from you in the past. It takes take time and finesse to build trust with prospects. That’s why it’s important to do everything you can to decrease churn by retaining your current customers. After all, in inbound marketing, repeat customers and brand evangelists are critical to maintaining a healthy sales cycle and the ability to generate new leads.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

 
Revenge of the YouTubers the Growing Power of Social Influence Marketing

There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room. Bleary eyed and disoriented, I stumbled out of bed and headed to the bedroom door, reaching for any kind of weapon to fend off the would-be assailants who managed to break into my home. Groping in the darkness, the best I could do was a plastic reproduction of the Millennium Falcon (hey, it’s hard plastic). “Well, it’ll have to do,” I muttered to myself as I prepared for battle. Easing open the master bedroom door I heard the voices getting louder, echoing up the nearby stairwell. With a sudden burst of adrenaline I let out a primordial yelp and bounded down the stairs, brandishing my toy, ready to face my foe head on. To my surprise, what I found was a little boy of eight sitting on the stairs peering into a Kindle tablet, his startled countenance bathed against the glow of the tablet screen. No burglars here, just my eldest son enjoying a little me time on the stairwell in the middle of the night. “Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Come check it out!”

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3 Ways to Make Your Brand More Magnetic

 
3-ways-to-make-your-brand-more-magnetic

The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store. Consumers today are experiencing what I like to call communication overload, so how are you supposed to stand-out from the chaos and build brand loyalty? Consumers have nearly unlimited options when it comes to making purchases, so you have to make an effort to keep them coming back.

Why Your Brand Should Invest in Mobile Video Advertising

 
Why Your Brand Should Invest in Mobile Video Advertising

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.

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