I’ve always been straight to the point, and I’ll continue that characteristic today; the answer to the question in the title is…your WEBSITE!
Your website is far and away your organization’s most impactful sales tool and I’m here to tell you why. As I take you on this brief journey with me, I ask you to consistently relate the following facts and concepts to your own organization and begin to connect the dots.
To begin with, ask yourself why you hired your sales team. If you answered “to generate more leads and sales,” you’re on the right track. Now another question: why do you have a website? SPOILER ALERT! Your answer should be the same.
Obviously there are numerous reasons to have a website, especially in this day and age, however your website is your biggest sales asset and should be treated as such. A majority of organizations around the world have come around to accepting this fact and are focusing all their efforts toward website optimization; I urge you to do the same.
Your Best Sales Rep
If you’re website is not your best sales rep, make it your best sales rep. Transform your website from an outdated brochure site into a confident, charismatic, intelligent sales rep that answers your questions before you have the chance to ask them. Incorporate a sleek, modern web design with sales-actionable functionality to create a website that intrigues and informs - much like a captivating sales rep would do.