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Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

Forget Facebook and Twitter Time to Start Marketing on Pinterest and Instagram

For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent  to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). That said, about the only thing you can count on in this crazy world of digital is change, and, well, the times they are a changin’…again. Responding to market (and shareholder) demand, Facebook and Twitter have recently announced (or strongly hinted at, in the case of Twitter) the introduction of filtered feed algorithms that will control which content is displayed in user feeds. Ostensibly, this is said to be done in an effort to provide more relevant content to users. For its part, Facebook pledges that the changes to its News Feed (set to take place in January of 2015) will not increase the number of paid ads shown to users, but instead will reduce the number of blatantly promotional posts from brands. Detractors point out that lessening the viewability of organic brand posts will devalue their effectiveness and thus indirectly force brands into the arms of Facebook’s paid advertising options as the only viable way to connect with users.


A Thanksgiving Prayer for Digital Marketers

A Thanksgiving Prayer for Digital Marketers

As we enter another Thanksgiving holiday, we digital marketers have a lot to be thankful for. Whether by fate or design, we find ourselves in a fast-growing field where our skillsets are highly sought after, and are projected to be in even greater demand in future years. In a post written about the looming digital skills gap, Lorna Walker of Regent’s University London Business School echoed this very sentiment, “By 2018 the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions, and the picture in the UK is similar. Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. This presents a challenge for both marketing employers and educators.”

Social Media Marketing: It's Complicated.

social media marketing its complicated

I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). This arrangement usually finds me and my trusty laptop settling into a ratty old nook near the kitchen. I try to use this location to my advantage, sniping pointed questions at members of the team as they pass me by on their way to grab a cup of coffee or a ham sandwich. I’ve recently gotten in the habit of throwing out prospective blog titles as would-be questions, such as, “WTF is Content, Anyway?” These thoughtful inquiries are met with varying levels of acknowledgement, ranging from distracted grunts and eye rolls (veteran staff) to polite but curt answers (interns).


Casting a Social Net: How to Get People to Naturally Share your Site on Social Media

Casting a Social Net

Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. Regardless of the focus of your site, increased visits and readability can help you get your site into the eyes and minds of people who can truly help it grow. If you’re interested in boosting the sharing capability of your own website, read below to gain 5 helpful tips that are sure to gain the sharing interest of your site’s visitors.


WTF is Content Marketing, Anyway?

WTF is content marketing, anyway?

Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content.

Marketing Students: Education vs. Application

Marketing Students: Education vs. Application

Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers. The goal should be to prepare students with the most relevant information that will assist in their ability to secure positions and prosper in those positions throughout their careers.  Unfortunately, the current knowledge obtained in marketing curricula is too general and over-arching, and fails to directly apply to the daily responsibilities many entry-level marketers are tasked to accomplish. This is very troubling to me.

Consumers Go Mobile for the Holidays


Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data. I was given an opportunity to do the latter thanks to a new study conducted by Burst Media and Rhythm NewMedia which focuses on how consumers use mobile devices while shopping within brick-and-mortar store locations. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…


4 Insights from the Web Design Trenches

web design trenches

As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts. Serving as a company’s virtual storefront, information repository, and principle online distribution channel, today’s brand websites must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers.

Mobile First Means Content First with Responsive Web Design

synecore marketing responsive web design

Mobile First = Content First.

Ad Retargeting: It’s About Context, Relevance & Value

ad retargeting its about context relevance and value

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only now are businesses and marketers beginning to fully recognize the wide applicability of ad retargeting to virtually every stage of the buying cycle – from increasing brand awareness, to influencing purchase decision and optimizing sales conversion.

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