While working for Synecore, a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). As an analyst of sorts, you can imagine why I find this to be such a powerful benefit.