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Forget Link Building: Time to Embrace the Google Knowledge Vault

Forget Link Building Time to Embrace the Google Knowledge Vault

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages.  If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.


How to Use a Mobile App to Drive Online Engagement at a Live Event

How to Use a Mobile App to Drive Online Engagement at a Live Event MINBOUND 2015

How do you drive online engagement at a conference or other live event? This is one of the many questions facing us marketers as we continue our irresistible migration into the digital age. Last week, I came across a simple but effective solution when I attended MINBOUND, Minnesota’s first ever inbound marketing conference. The conference was put on by Minneapolis-based integrated digital marketing agency, Synecore (in the spirit of full disclosure, Synecore is one of the companies I work with on an ongoing basis as a marketing consultant. That said, I had no involvement in planning the event.), who transformed mundane conference badges into real-world landing pages that encouraged live interaction and engagement with the offline/online promotion created for the event.

4 Tips to Create an About Us Page that Converts


According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. Accordingly, your About Us page should both show and tell your visitors why your business is unique--who you really are and what you have to offer. This does not mean that your About Us page needs to be long. However, it is critical that your business has one and keeps it updated on a regular basis.

MINBOUND 2015 is Tomorrow!

MINBOUND logo website

The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND, it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. Attendees will experience a full day of inspiring keynotes, talks, and have valuable networking opportunities. The conference is intended for inbound marketers at all levels from beginner to advanced. MINBOUND is for anyone interested in inbound marketing as well as agencies and companies looking to improve their inbound process. The conference will feature two tracks: Inbound Intro for those just getting into inbound and Inbound In-Depth for inbound veterans. The conference will take place tomorrow Thursday, June 18 at the Minneapolis Marriott Southwest in Minnetonka. Both breakfast and lunch will be provided as well as an evening cocktail reception that will follow the event.

Essential Tips for Eye-Catching Headlines


The headlines you write are important because they are the first impression you make on your audience. If  your headlines aren’t compelling and engaging right-off-the-bat, the reader likely won’t continue to read the rest of your copy. Writing a good headline is a critical skill that copywriters and content writers alike need to hone to be successful inbound marketers. According to CopyBlogger, “8 out of 10 people, on average, will read headline copy, but only 2 out of ten people will read the rest.” This statistic is good evidence that a good headline can make or break the success of a particular piece. According to Moz, there are factors that play into an effective headline title: satisfying the reader’s intent, intriguing people enough to click though, and helping the page to rank well in search engine results pages. However, Moz also admits that writing a headline that achieves all three of these criteria is extremely challenging. We’ve put together a list of tips featured below to help you write eye-catching headlines.

Avoiding Spam Filters: Best Practices


You might spend hours drafting copy and designing email templates, but is it really worth it if your subscribers will never even get the opportunity to read your email? One wrong word in your subject line can trigger spam filters and cast your email off into the endless abyss that is the SPAM filter. Before you hit send, it’s important to consider whether or not your email will actually make it into the inbox. Often, it’s surprising which words will trigger SPAM filters and which won’t. And, on top of that, there are things you may not even know about that can prevent your email from reaching the inbox.

4 Reasons Why You Should Attend MINBOUND 2015

4-reasons-why-you-should-attend-minbound 2015

In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Interacting with others in your industry at a conference setting brings with it a lot of benefits, including both personal and career development. However, perhaps the biggest opportunity is to share what we’ve all learned as marketers with each other. On June 18th, Synecore will host our very own inbound marketing conference called MINBOUND (clever huh?). Below you’ll find 4  reasons you and your employees need to come to MINBOUND 2015, Minnesota’s first official inbound marketing conference.

Why You Need to Create Boring Content


Many marketers start their content journey with the goal of virality by creating  blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content”. While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue? Instead of trying to find a magic formula for virality, a better approach is to write content that attempts to answer a real question that real customers are asking. While cliche “click-bait” articles may have a better chance at generating shares and views, they usually don’t provide actionable solutions for customers’ problems.

Expert Interview: How to Get Started with Marketing Automation

expert interview how to get started with marketing automation

Chris Horton, Digital Strategist at Synecore, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on inbound marketing. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

Optimizing Your Landing Pages with Video


In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses. To make landing pages more effective at generating leads, you optimize. One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers.

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