Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on ____ ? (Insert favorite social media channel here.) We’ve all been there. Our social lives have become ‘social media lives.’
Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. This Nielsen study also reports that the number of hours has significantly increased in comparison to the same time a year ago. Cultural implications aside, social media is becoming the primary marketing avenue for advertisers and brands alike. So, how can you make the most of your social media marketing? Follow these 3 tricks of the trade for using social media organically, then continue to like, retweet, share, +1, or pin at your leisure.