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Crafting Emails to Connect With Your Buyer Personas

 
Crafting Emails to Connect With Your Buyer Personas

One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong.

Inbound Marketing : Out with the Old, In with the New [Infographic]

 
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Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.

The Easiest Way to Implement Inbound Marketing

 
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A high percentage of people still have no clue what inbound marketing actually is. Now don’t get me wrong, traditional outbound marketing can still produce results, but when coupled with a digital or inbound strategy, you can create a pretty badass integrated experience.

How to Setup Workflows in HubSpot

 
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You have worked so hard to generate high-quality leads that fit the description of your target audience; make sure you don’t squander those efforts by failing to nurture your leads intelligently.

Lead nurturing is the practice of engaging with contacts via automated touches to build relationships, with the end goal of closing more educated and qualified customers faster. Rather than bombarding leads with calls or non-targeted emails on a daily basis, use workflows to strategically bring your leads closer to a purchase-ready mentality.


How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

 
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Looking for an all-in-one solution for your inbound marketing efforts? Try HubSpot's 30 day trial to see how you can control your marketing from one platform.

5 Examples of Awesome Email Designs (And Why They're Awesome)

 
5 examples of awesome email designs by spencer ploessl minneapolis creative director

Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design actually spoke to the intended reader.

How to Keep Track of Your Leads with HubSpot's Sidekick

 
how to keep track of your leads with hubspots sidekick

As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. Frustration has caused me to often brainstorm different ways to combat getting sent off during my attempts to connect. Wouldn’t it be nice to play “Big Brother” and just know when your leads engage with your website or emails?

Email Marketing ROI: Measure with Ease Using HubSpot

 
Email Marketing ROI: Measure with Ease Using HubSpot

Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. For certain investments (not necessarily monetary), ROI is very easy to measure; you can see it, feel it, hear it, smell it, or even taste it. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy.

Marketers: Are You Ready for In-App SEO?

 
Marketers Are You Ready For In App SEO

Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile. More specifically, the proliferation of mobile devices has created a veritable profusion of mobile apps with unique programming schemas that necessitate fresh approaches to search and discovery and, by extension, SEO. New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape. Forget link building, in the short run you need to figure out how to navigate a strange new world of app indexing APIs and app filters, an alien ecosystem where URLs are replaced by URIs and deferred deep linking actually means something. Welcome to the brave new world of in-app SEO.

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7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]

 
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Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in  initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can begin increasing your inbound conversion rates.

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