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Boards with Benefits: 5 Stand Out Brands on Pinterest

 
Boards with Benefits: 5 Stand Out Brands on Pinterest

While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. 


Three Tips to Managing Business Growth

 
Three Tips to Managing a Successful Agency

When overlooking multiple tasks and figuring out how you will simultaneously complete them all, we often let a few things stand in our way of success.


4 Things You Need to Know About Designing Your Website

 
4 Things You Need to Know About Designing Your Website

Overwhelmed by all the latest and greatest trends in the web industry?


How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

 
Marketing Irony: eCommerce, Augmented Reality

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.


You’re Blogging It Wrong: 5 Common Content Mistakes

 
You’re Blogging It Wrong: 5 Common Content Mistakes

We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.


Mobile Marketing: The Future of Marketing

 
Mobile Marketing Infographic Small

In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands. 


Tips to Smarketing Team Communication Success

 
Tips to Smarketing Team Communication Success

Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. That sounds like such a nice idea, but sales and marketing are known for being adversaries and blaming each other.


Social Media Storytelling: The Stop Motion Video

 
Social Media Storytelling: The Stop Motion Video

From content writing to website building to social media promoting, the art of brand storytelling has become a crucial element in the success of a marketing campaign.

And while there may be hundreds of ways brands can uniquely portray their story in the digital space, one visual trend that is continuing to grow in popularity is the art of stop motion filmmaking

Through the quick combination of a series of photos, stop motion videos have provided brands with the ability to show off their creative side while creating engaging pieces of content. 




Marketing Madness: March Advertising Review

 
March Madness in Advertising!

Every year as winter draws to a close and spring (slowly) starts to show its face again, a unique phenomenon sweeps the country. A phenomenon that has even the least sports savvy Americans researching player stats, cheering on teams they may have never even heard of before, and filling out perhaps dozens of brackets.

That phenomenon is known as the NCAA's March Madness tournament. 

These few weeks fill up stadiums and sports bars with fans clambering to see how their picks will fair in the great tournament. Even I, typically a passive sports fan at best, have found myself yelling at screens and biting my nails over close games and unpredictable upsets. (Thanks a lot, Duke.) 




Smarketing: How to Utilize Dashboards and Reporting

 
smarketing how to use dashboards and reporting

The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity.


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