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How to Create Your Buyer Persona [INFOGRAPHIC]

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Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers.

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Are Instant Messaging Apps the Future of the Mobile Internet

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Not surprisingly, these apps are particularly popular with the Millennial set—nearly half (49%)of smartphone owners ages 18-29 use messaging apps, and 41% use apps like Snapchat that automatically delete sent messages.


What is an Inbound Marketing Campaign?

What is an Inbound Marketing Campaign?

According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Throughout this process, it is crucial to measure and analyze all the moving parts of your campaign.

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]

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Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel.

10 Excellent Landing Page Design Examples

10 excellent landing page design examples by spencer ploessl

So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them.

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out there and be recognized…

Inbound Marketing 101: Lessons from the Cat Food Aisle

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A big part of marketing, and of business for that matter, is helping your consumers resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. I live in the outskirts of Minneapolis, where we are in the midst of a massive, multi-year road construction project.  I mention this because the construction has transformed some of our most frequently-traveled multi-lane freeways into single-lane roads teaming with disgruntled commuters, myself included. I had finally gotten home from work after sitting in traffic for over an hour when my wife pointed out that our cat, Oliver, was out of food. After suggesting a number of homespun alternatives (sautéed chicken breasts, fresh tuna, oat bran cereal, milk, fasting, etc.), Oliver’s pleading gaze, coupled with my wife’s furled brow, compelled me to head back into the gridlock to secure a bag of cat food.

Crafting Emails to Connect With Your Buyer Personas

Crafting Emails to Connect With Your Buyer Personas

One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong.

Inbound Marketing : Out with the Old, In with the New [Infographic]

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Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.

The Easiest Way to Implement Inbound Marketing

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A high percentage of people still have no clue what inbound marketing actually is. Now don’t get me wrong, traditional outbound marketing can still produce results, but when coupled with a digital or inbound strategy, you can create a pretty badass integrated experience.

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