A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design, or RWD. Well I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes. No matter what kind of site you have, you need to realize that your customer is no longer always behind a desktop. Sure mobile apps are useful, but managing two separate websites, or a website and a native app, can be time consuming. Here I explore eleven brands in the financial industry that prove RWD can work for much more than just small businesses and blogging sites.
1. Gateway Bank of Mesa, AZ
Gateway Bank in Arizona was one of the first financial institutions to implement a responsive web design. I think this is a great example of how a traditional brand, like a bank, can use modern design to really connect with its customers. This responsive site uses good content hierarchy to show users the most important content elements regardless of screen size. I also appreciate that the links remain obvious and easy to click at the smallest screen. Overall, I think the effect is modern and conveys this bank's uniqueness.