The headlines you write are important because they are the first impression you make on your audience. If your headlines aren’t compelling and engaging right-off-the-bat, the reader likely won’t continue to read the rest of your copy. Writing a good headline is a critical skill that copywriters and content writers alike need to hone to be successful inbound marketers. According to CopyBlogger, “8 out of 10 people, on average, will read headline copy, but only 2 out of ten people will read the rest.” This statistic is good evidence that a good headline can make or break the success of a particular piece. According to Moz, there are factors that play into an effective headline title: satisfying the reader’s intent, intriguing people enough to click though, and helping the page to rank well in search engine results pages. However, Moz also admits that writing a headline that achieves all three of these criteria is extremely challenging. We’ve put together a list of tips featured below to help you write eye-catching headlines.