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A Beginners Guide to Inbound Marketing

overview of inbound marketing

"You have 24 hours to complete this challenge."

Outbound Marketing the Inbound Way


Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It takes time, expertise, and focus to create an inbound strategy that will setup your company for sustainable success.

Welcoming Augmented Reality to the Digital Marketing Team

digital technology of augmented reality

The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Football season is upon us and with it brings the joyous transition to a new season. A bittersweet time for Midwesterners, as we know "patio season" is on its last breath and we are to soon retreat to the comfort of our homes to cheer on whomever is playing the Packers—not to see the warm sunshine until Easter.


How IBM Used Inbound Marketing to Thrive in the Digital Age

ibm inbound marketing

Digital technologies such as the internet, social media, and mobile devices have empowered the modern consumer, offering instant access to vast pools of information, entertainment, and human engagement. The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. 


Lead Segmentation: Enhance Your Email Marketing

Segmentation; Enhance Your Email Marketing

After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads.  Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to share that you could be doing it better.

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

describe the image

To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Say hello to marketing that answers questions, address pain points, gives expert advice, and entertains prospects with fresh, original content.  Check out this infographic in which we examine the key differences between the inbound and the outbound marketer. 


The 4 Basic Elements of Inbound Marketing

4 elements inbound

We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.

What Are Buyer Personas & Why Do they Matter?

buyer personas

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends.

Digital is Complicating Marketer’s Lives, but Simplifying Marketing

digital is complicating marketers lives but simplifying marketing small

At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner (isn’t that where they hang out?) to evidence the profound impact technology is having on the marketing function – that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Operating on the front lines of digital transformation, one wonders how this intrepid marketer, and those like him, is able to keep it together at all (cocktails, but that’s a different story). Now for the ironic twist: even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.

Multiple Channels, One Marketing Strategy

Multiple Channels, One Marketing Strategy

In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. The element that isn’t obvious to all brands is the “how.”  How can brands utilize all of their online channels to attract their audience?

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