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The 9 Website Performance Metrics That Matter

The 9 Website Performance Metrics That Matter

When it comes to marketing your business online, simply having a website isn't enough to make your brand successful.

What is Integrated Digital Marketing (IDM)?

what is integrated digital marketing small

Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy?

4 Marketing Lessons Learned from Game of Thrones

4 Marketing Lessons Learned from Game of Thrones

The June 15, season four finale of Game of Thrones has passed. As many news sources have reported, season four of Game of Thronesadapted from George R.R. Martin’s A Song of Fire and Ice epic fantasy novels, beat out The Soprano’s viewing figures to take the crown for HBO’s most popular drama series to date.    

Calls to Action: Are They Truly Effective?

Do CTAs Really Even Matter?

You have managed to attract your target audience to your blog post, video, or website, and now it's your chance to turn this prospect into a lead! However, is your call to action (CTA) clear, concise, and effective enough to make this transition easy? 

Why It's Important to Produce Snackable Content [Infographic]

Snackable Content Infographic Small

Looking for a new approach to creating engaging content? Stop thinking long-form and start thinking snackable! 


Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts

measure and refine your efforts

After you've defined, promoted, connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong!

Don't Hit Send! 5 Tips for an Effective Email Campaign

email marketing

Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? 

Why is SoLoMo Beneficial for Business?

Businesses: It's Time to Get Social, Think Local,

As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile.

Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks.

The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce.


How to Find Opportunity in a Paid Search Strategy

How to Find Opportunity in a Paid Search Strategy

While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.

These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers.

For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms:  


6 Reasons to Get Consistent With Your Content Strategy

6 Reasons to Get Focused on Content Calendar Creation

Research, strategy, writing, monitoring, measurement, more writing...the content marketing to-do list never ends!

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