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B2B Marketing Zone

Marketing Technology for Growth

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Tracking Email Analytics Outside of HubSpot

Tracking Email Analytics Outside of HubSpot

While working for Synecore, a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). As an analyst of sorts, you can imagine why I find this to be such a powerful benefit.

6 Reasons to Attend #INBOUND15 [INFOGRAPHIC]

Screen Shot 2015 09 02 at 10.49.06 AM

INBOUND is a four-day marketing conference that brings together thousands of people from around the globe for an annual event held in Boston. Conference sessions will teach the principles and skills of Inbound Marketing, Inbound Sales and Inbound Services that will improve and transform your business. New to Inbound? Take a look at why we think you should attend #INBOUND15!

How to Optimize My Calls-To-Action for Higher Conversion

how to optimize my ctas for higher conversion rates

Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online.

7 Easy Ways to Avoid Email Spam Filters

7 Easy Ways to Avoid Email Spam Filters

I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list. To say it another way, you must keep spam filters top of mind whenever building out email campaigns for your brand. It is an absolute must.

How to Create Your Buyer Persona [INFOGRAPHIC]

Buyer persona header

Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers.

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Are Instant Messaging Apps the Future of the Mobile Internet

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Not surprisingly, these apps are particularly popular with the Millennial set—nearly half (49%)of smartphone owners ages 18-29 use messaging apps, and 41% use apps like Snapchat that automatically delete sent messages.


What is an Inbound Marketing Campaign?

What is an Inbound Marketing Campaign?

According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Throughout this process, it is crucial to measure and analyze all the moving parts of your campaign.

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]

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Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel.

10 Excellent Landing Page Design Examples

10 excellent landing page design examples by spencer ploessl

So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them.

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out there and be recognized…

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