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Digital is Complicating Marketer’s Lives, but Simplifying Marketing

 
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At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner (isn’t that where they hang out?) to evidence the profound impact technology is having on the marketing function – that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Operating on the front lines of digital transformation, one wonders how this intrepid marketer, and those like him, is able to keep it together at all (cocktails, but that’s a different story). Now for the ironic twist: even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.

Multiple Channels, One Marketing Strategy

 
Multiple Channels, One Marketing Strategy

In this modern digital age, it has become obvious to most brands, the crucialness of leveraging a range of various online channels in order to attract their target audience. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. The element that isn’t obvious to all brands is the “how.”  How can brands utilize all of their online channels to attract their audience?

4 Simple Ways To Get Started on Your Branding Strategy

 
social and web branding

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. 

We are young; what the Class of 2014 can teach us about Instagram

 
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It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social platform will the upcoming consumer generation latch onto; will Bolt’s open letter to Facebook pull at the tech giant’s (hopefully existent) heartstrings, etc.

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Foursquare Unbundles; Appeals to an Audience Exhausted by Social

 
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I’ve never been big into Foursquare. I tried it out for a bit last summer, but when my scheduled picked up in the fall, the app quickly made its way into the dusty crevice of the third page of my iPhone. I just didn’t have time for it.

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Synecore's Top Marketing Words That Convert [INFOGRAPHIC]

 
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You know that words matter, but how do you know you’re using the correct words to convey your message?

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The New Definition of SEO [Video]

 
the new definition of SEO

As Google continues to evolve, so has the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.

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The Digital Reality: How Technology has Transformed the New Business

 
How Technology Changes Your Business

Technology builds the business. Technology refines the business. Technology grows the business.

Responsive Web Design Stats: What You Should Know

 
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We all know that trends come and go throughout the years, especially in the ever-changing world of design.

What is Snackable Content?

 
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From testimonials to eBooks, press releases to product videos, for years brands have been developing and producing an endless variety of content for consumption. 

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