When you stop to think about it, politicians are a lot like marketers. Both tend to be pretty adept at communicating a message, or to be slightly more cynical, telling us what (they think) we want to hear; both have an annoying tendency to over-promise and under-deliver (mea culpa); both have a higher perception of their overall effectiveness than the general populace does; both are disliked by the majority of said populace. For politicians, this last point is evidenced by the dismal approval ratings currently enjoyed by the US Congress. For marketers, it is reflected in a new study put out by Adobe entitled, “The State of Online Advertising.”