Marketing Technology for Growth

OK, it’s high time I address all the naysayers out there who have not yet put fingers to keyboard and started blogging. Without further ado, here are the top 10 reasons why I think you have not yet embraced the manifold benefits of blogging...

Most experienced marketers agree that a business blog is an extremely useful tool to expand online reach, build brand loyalty, and generate leads online. According to Social Media Examinar’s 2012 Social Media Marketing Industry Report, 79% of marketers with over three years of experience use blogging as a social media marketing tool. Whether you’re just getting started or need to revamp your approach, here is a proven four-step formula your business can use to reap the many benefits of blogging:

As a young marketer entering the blogosphere, I realized there was a lot more to blogging then I originally thought. After hearing so much about how content is king, I was under the impression that as long as you had something valuable to provide, it didn’t matter how random your idea was. However, after reading Andy Crestodina’s guest blog in Rich Content Daily about how to effectively blog for business, my idea of a random blog topic has indeed changed. 

Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion.

Blogging is considered to be part of social media, however most business blogs are website-based. In an increasingly crowded Internet, blogging not only provides your company an actionable way to drive web traffic, it can also dramatically increase your social media following.

Many articles have been written over the years enumerating the benefits of blogging for online lead generation. While blogging is but one of many ways to generate leads online, there is significant data to back these assertions up. Here are just a few data points in support of business blogging, courtesy of Inbound Marketing experts Hubspot: