In spite of the dizzying array of options available, email remains the preferred digital marketing tool, according to a March 2012 online survey of US marketing professionals conducted by trade publication Chief Marketer. In the survey, 78% of respondents confirmed that email marketing was the most popular tool used in their digital campaigns. This trend has not been missed by Inbound Marketing industry leader Hubspot, who has rolled out a significant enhancement to its already robust marketing automation software platform that will give your brand even more MOFU punch.