Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. A secret so impactful that it may very well change the way your customers interface with your brand.
Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup.
Before you curse my name and click off this page, read the following two quotes from those in the know at Google and Bing/Yahoo!, companies that, according to comScore’s March 2014 rankings, collectively control 96.2% of the search market:
“In general, the more markup there is – schema, video or whatever – the easier it is for search engines to be able to interpret what really matters on a page,” Matt Cutts, head of Google’s webspam team.