Subscribe by E-mail

Your email:

Featured Author on Business 2 Community

B2B Marketing Zone

Marketing Technology for Growth

Current Articles | RSS Feed RSS Feed

From Strings to Things: A Quick Primer on Semantic Search

from strings to things how to optimize for web semantics

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three simple words heralded a profound evolution in search, taking it from a static system that understood search queries as groups of keyword “strings” to a more dynamic, context based system that could recognize and understand references to actual “things,” i.e. ideas or entities.

Tags: ,

Search Party: Google and the Evolution of SEO


Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…

Tags: ,

Tech Wars: Is Google Taking Over the Online Universe?

solomo wars can facebook stop google from taking over the online universe

Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise, this question is starting to move from the whimsical to the serious. From talking search engines to autonomous cars, smartphone gaming interfaces and quantum computers, the breadth and depth of Google’s involvement in every aspect of technology is stunning; as far as I can tell, it is also unprecedented. In a recent post, I counted nearly 200 products and services within the Google universe, many of which significantly impact our daily lives (You Tube, for example, is merely one such product). Moreover, the company is doing its level best to integrate all of these products and services into a seamless web - an alternative tech universe, if you will.


Why I’ve Got My Head Stuck in the Google Cloud

why ive got my head stuck in the google cloud

“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. In truth, I didn’t say it at all; this gem was plucked from a recent post on Google’s Official Gmail Blog announcing the company’s latest integration, this time of its heretofore disconnected free data storage offerings, Google+, Drive, and Gmail. For me, the Google post served as a reminder of three stark truths: 1) the gang from Mountain View is rolling out new products and services faster than I am loosing hair fibers (which is pretty fast), 2) these products and services are increasingly integrated and cloud-based 3) Like my hair loss, there is a certain inevitability to my integration with these services; as the Borg said, “all will be assimilated.” Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found.


Google: Of Employee Happiness and the Future of Marketing

how google uses big data to optimize employee happiness

Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.

Mobile Advertising: What is Google doing to Adwords? - #MarketingTechMin

MTM LogoGoogle announced some big news about AdWords this week that could change the face of mobile advertising forever. Watch as Chris and Spencer discuss these impending changes and how SMB's can use this knowledge to build their own mobile ad campaigns. Be sure to tune in every week for more talk about the latest news in the marketing and technology industry.


Tags: ,

Google Redefines Mobile with Adwords Enhanced Campaigns

google changes the definition of mobile with enhanced adwords

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. It also reflects Google’s uncanny ability to evolve at just the right time to stay competitive while annoying advertisers and marketers in the process. For SMBs, Enhanced Campaigns is a net plus; for bigger companies, I don’t know so much. Regardless, Google’s latest switch redefines mobile as proximity based rather than device based, which is how it should be.

Tags: ,

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. “This could be very bad for organic search” (and marketers), I thought to myself. The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation.

Tags: ,

The End of Search as We Know It

Future of Search: Predicative Recommendations

As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. This is one of the many insights from an excellent article on the future of search recently appearing in Ad Age, written by David Berkowitz, VP of emerging media at 360i. In the post, Berkowitz notes that mass consumer adoption of mobile, coupled with the rise of big data, are creating a world in which consumers will seldom, if ever, need to actively search for things. Thanks to advances in predictive analytics, consumers’ needs will be anticipated and fulfilled before they are actually expressed (or even realized) in the form of a constant stream of predictive recommendations sent to their mobile devices.

Tags: ,

Google’s Utopian Quest: Benevolent Tech Monopoly of the Future?

google antitrust case

Recent days have not been kind to Google. Third-quarter revenues missed The Street’s expectations (and were leaked early), concerns have been voiced about the health of CEO Larry Page, and now the Federal Trade Commission (FTC) looks like they might finally bring an anti-trust suit against the search giant for illegally using the company’s search dominance to harm its rivals. While some of these negatives are overblown (like the revenue scare-Google's 2012 third-quarter revenues increased 45% year-on-year to $14 billion. Its main revenue issue hinges on how to properly monetizing mobile ads, an industry-wide bugbear {think Facebook}), others are significant (recall Microsoft’s bloody battle in the late 1990s with the Justice Dept over its supposed web browser dominance). Regardless, even though its balance sheet may not show it (yet), Google remains the dominant power in tech.

All Posts