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Schema Markup: The Most Under-Utilized Tool for SEO

 
google schema markupToday, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. A secret so impactful that it may very well change the way your customers interface with your brand.

Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup.

Before you curse my name and click off this page, read the following two quotes from those in the know at Google and Bing/Yahoo!, companies that, according to comScore’s March 2014 rankings, collectively control 96.2% of the search market:

“In general, the more markup there is – schema, video or whatever – the easier it is for search engines to be able to interpret what really matters on a page,” Matt Cutts, head of Google’s webspam team.



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4 Tips to Prepare for Google's Ever-Changing SEO Strategy

 
Google's Algorithm: SEO Strategy

In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future.

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From Strings to Things: A Quick Primer on Semantic Search

 
from strings to things how to optimize for web semantics

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three simple words heralded a profound evolution in search, taking it from a static system that understood search queries as groups of keyword “strings” to a more dynamic, context based system that could recognize and understand references to actual “things,” i.e. ideas or entities.

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Search Party: Google and the Evolution of SEO

 
search-party-google-and-the-evolution-of-SEO

Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…

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Tech Wars: Is Google Taking Over the Online Universe?

 
solomo wars can facebook stop google from taking over the online universe

Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise, this question is starting to move from the whimsical to the serious. From talking search engines to autonomous cars, smartphone gaming interfaces and quantum computers, the breadth and depth of Google’s involvement in every aspect of technology is stunning; as far as I can tell, it is also unprecedented. In a recent post, I counted nearly 200 products and services within the Google universe, many of which significantly impact our daily lives (You Tube, for example, is merely one such product). Moreover, the company is doing its level best to integrate all of these products and services into a seamless web - an alternative tech universe, if you will.

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Why I’ve Got My Head Stuck in the Google Cloud

 
why ive got my head stuck in the google cloud

“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. In truth, I didn’t say it at all; this gem was plucked from a recent post on Google’s Official Gmail Blog announcing the company’s latest integration, this time of its heretofore disconnected free data storage offerings, Google+, Drive, and Gmail. For me, the Google post served as a reminder of three stark truths: 1) the gang from Mountain View is rolling out new products and services faster than I am loosing hair fibers (which is pretty fast), 2) these products and services are increasingly integrated and cloud-based 3) Like my hair loss, there is a certain inevitability to my integration with these services; as the Borg said, “all will be assimilated.” Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found.

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Google: Of Employee Happiness and the Future of Marketing

 
how google uses big data to optimize employee happiness

Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.

Mobile Advertising: What is Google doing to Adwords? - #MarketingTechMin

 
MTM LogoGoogle announced some big news about AdWords this week that could change the face of mobile advertising forever. Watch as Chris and Spencer discuss these impending changes and how SMB's can use this knowledge to build their own mobile ad campaigns. Be sure to tune in every week for more talk about the latest news in the marketing and technology industry.

 

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Google Redefines Mobile with Adwords Enhanced Campaigns

 
google changes the definition of mobile with enhanced adwords

In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. It also reflects Google’s uncanny ability to evolve at just the right time to stay competitive while annoying advertisers and marketers in the process. For SMBs, Enhanced Campaigns is a net plus; for bigger companies, I don’t know so much. Regardless, Google’s latest switch redefines mobile as proximity based rather than device based, which is how it should be.

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

 
HTTPS-encryption-will-kill-organic-seo

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. “This could be very bad for organic search” (and marketers), I thought to myself. The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation.

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