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Google+ Communities: Good for Users, Marketers, and Google

Google Plus Communities

If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google.

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Is Google+ The Best Social Network For Marketers After All?

Google Plus Logo

Though I hate to admit it, I may have been a little harsh on Google these past months. Like many, I’ve rushed to judgment, dismissing the tech giant's year-old Google+ social network as a flash-in-the-pan, a pet project gone bad. Given Google’s general trajectory over the years, you'd think I would give the gang in Mountain View more credit. Mea culpa, Larry, Sergey, Eric, mea culpa. By way of apology, here's a brief but heartfelt exposition outlining why I think Google+ may end up being the social media site du jour when the (pixel) dust settles.

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The Empire Strikes Back: Google Doubles Down on Social

google empire strikes back

Not to be outdone by Facebook’s historic IPO, May has shaped up to be a momentous month for tech giant Google. There was plenty of sideshow entertainment, such as Google’s team of lawyers finally smiting down Oracle’s patent infringement claims, Larry Page on Charlie Rose whining about Facebook’s data hogging, and Sergey Brin running around the globe showing off his Google glasses. However mixed in with these shenanigans were three seemingly unrelated developments that, when taken together, outline the future of Google’s social strategy.

Why You Should Use Google+ Hangouts On Air for Your Next Webinar


As you probably know, yesterday Google+ announced it will begin rolling out Hangouts On Air to the general public. Plenty of articles have already been written detailing exactly how the new service works (Hubspot wrote a great summary here), so I’ll spare the Internet another one. Instead, this blog will focus on a critical new functionality Hangouts On Air offers businesses and marketers: the ability to promote and host webinars that are open to the Google+ audience, and can be indirectly accessed by the billions who use Google’s search engine.

Why Google Isn't Sweating Low G+ Use: Google Knows Exactly What It's Doing


In recent days, the Internet talking heads have been ganging up on Google+ over some new data published by research firm comScore. Their research found that visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period. Pundits were quick to draw dire conclusions: "Nobody wants another social network right now," said Brian Solis, an analyst at social-media advisory firm Altimeter Group. For those who already use Facebook, "Google hasn't communicated what the value of Google+ is”¹

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How Google’s Social Search Impacts SEO

google plus

In January of 2012 Google introduced “Search Plus Your World,” an integration of Google’s Internet search engine and its Google+ social network. In one move, the entire social graph of over 90 million Google+ users was funneled into Google’s growing knowledge graph.¹ Industry experts are still trying to sort out the impact of Google’s new social search on SEO, specifically on page rankings. However, we know a few things for sure:

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SEO 2.0: Five Insights into Google+ for Business

seo 2.0

The introduction Google’s social media site G+ has caused quite a stir since its launch in June of 2011. Google rolled out its business pages in November, allowing businesses to create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a company a specific Google+ Circle, share a Google+ page with their network, and interact with the content posted by that brand.¹

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