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Mobile Apps Will Drive the Future of the Internet

 
the future of the internet

“If you search it, they will come.” The advertisers and marketers, that is. This is the gist of a new report from analyst firm Juniper Research predicting that revenue from mobile search and discovery will skyrocket to $15 billion by 2017 (nearly 3X the expected revenues for 2012). The report also found that mobile search and discovery (including web search, local search, augmented reality search and discovery apps) enjoys some of the highest click-through-rates and cost-per-click rates in mobile advertising.


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