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Are Instant Messaging Apps the Future of the (Mobile) Internet?

 
Are Instant Messaging Apps the Future of the Mobile Internet

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Not surprisingly, these apps are particularly popular with the Millennial set—nearly half (49%)of smartphone owners ages 18-29 use messaging apps, and 41% use apps like Snapchat that automatically delete sent messages.

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Marketers: Are You Ready for In-App SEO?

 
Marketers Are You Ready For In App SEO

Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile. More specifically, the proliferation of mobile devices has created a veritable profusion of mobile apps with unique programming schemas that necessitate fresh approaches to search and discovery and, by extension, SEO. New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape. Forget link building, in the short run you need to figure out how to navigate a strange new world of app indexing APIs and app filters, an alien ecosystem where URLs are replaced by URIs and deferred deep linking actually means something. Welcome to the brave new world of in-app SEO.

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Google Buy Button: Retailer’s Boon or Devil’s Bargain?

 
Google Buy Button Retailer%27s Boon or Devil%27s Bargain

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay. To be clear, nothing has happened yet, but mounting evidence suggests that will soon. If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers.

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Why Your Brand Should Invest in Mobile Video Advertising

 
Why Your Brand Should Invest in Mobile Video Advertising

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.

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Meerkat Brings Live Video Streaming to Twitter (and Beyond)

 
Meerkat Brings Live Video Streaming to Twitter and Beyond

Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.

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Google to Businesses: You Have Until April 21st to Get Mobile Friendly

 
google-to-businesses-you-have-until-April-21st-to-get-mobile-friendly

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.

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Businesses Flock to Facebook Mobile Ads: Should Yours?

 
Businesses are Flocking to Facebook Mobile Ads

Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. Shortly thereafter, Zuck and crew did an about face and went all in on mobile. And they’ve been cashing in ever since.

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Responsive Web Design is About User Experience

 
responsive-web-design-is-about-user-exprerience

So you want to create a website with a great user experience, but how do you go about it?
This may seem obvious, but the only way to create a strong user is experience is to design for the user, rather than the device.

 Think about the typical user that is going to visit your webpage—he or she might be using a tablet device, but could also be using a smartphone or desktop computer. Therefore it is wise to design a website that is optimized for all three devices, not just one or two. Although it sounds complex to design for multiple devices, the truth is actually the opposite thanks to Responsive Web Design (RWD).


Why Google Recommends Responsive Web Design

 
why-google-recommends-responsive-web-design

Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD).

4 Problems Solved by Responsive Design

 
4-problems-solved-by-responsive-web-design

Today, there are more mobile and tablet users on the Internet than ever before. Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.

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