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How to Convince Your Boss to Switch to Responsive Web Design


While most digital marketers today would argue that Responsive Web Design (RWD) and development is a necessity for successful businesses, there are still some designers and decision makers who insist on dragging their feet.

5 Facts Every Business Needs to Know about the Mobile Revolution

5 Facts Every Business Needs to Know about the Mobile Revolution

Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. In fact, the shift has been so rapid and monumental that it has spawned a totally new market for retailers.

Consumers Go Mobile for the Holidays


Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data. I was given an opportunity to do the latter thanks to a new study conducted by Burst Media and Rhythm NewMedia which focuses on how consumers use mobile devices while shopping within brick-and-mortar store locations. Aside from being a cracking good read, the study offers direct and anecdotal evidence of the growing connection between mobile usage and purchase intent among US consumers. Let’s dig in…


Why Are Marketing Efforts Focused on Social, Local, Mobile?

Social Local Mobile Marketing

Sharing on social and surfing on mobile

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Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

apple watch near field communication

Sometimes in life, timing is everything. After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title of a half-written blog I was never able to bring myself to finish: “Google Wallet – Great Idea, So Why Isn’t Anyone Using It?” One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. When you do, it usually ends up being a painful experience for both yourself and the reader.

Thinking "Mobile First" for Your Website Redesign

Developing Mobile First, Content First

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.


How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

Marketing Irony: eCommerce, Augmented Reality

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.

Social Snapping: How Five Brands are Embracing Ephemeral Marketing

Social Snapping: How Five Brands are Embracing Ephemeral Messaging

Quick and fleeting, photo messaging application Snapchat has becoming a growing force with brands wanting to test the power of Ephemeral Marketing.

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Social Mapping: Will Findery Make its Mark?

findery image 1 resized 600

Social discovery is not a new concept. With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated space of personal stories and product promotions.

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The Future of Mobile: Visual Search

The Rise of Mobile and the Visual Search Engine Blog Image Resized resized 600

Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine.

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