Marketing Technology for Growth

The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in the hands of the US population, mobile is no longer a trend but a fact of daily life.  More than 1 in 3 minutes spent online is now via a mobile device, and 4 out of 5 of those smartphone minutes is spent on mobile apps rather than the web.¹ 

When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s the official definition of mobile marketing, taken from the MMA’s (Mobile Marketing Association) website: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.