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Google Buy Button: Retailer’s Boon or Devil’s Bargain?

 
Google Buy Button Retailer%27s Boon or Devil%27s Bargain

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. First reported by Alistair Barr and Rolfe Winkler in a recent Wall Street Journal article, many are reading the move as a proactive attempt to stop the steady bleed of users turning away from its heretofore desktop friendly search platform in favor of more mobile-focused ecommerce apps like Amazon and eBay. To be clear, nothing has happened yet, but mounting evidence suggests that will soon. If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers.

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Why Your Brand Should Invest in Mobile Video Advertising

 
Why Your Brand Should Invest in Mobile Video Advertising

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.

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Meerkat Brings Live Video Streaming to Twitter (and beyond)

 
Meerkat Brings Live Video Streaming to Twitter and Beyond

Is it just me or is social media getting progressively more, well, social? You’ve got Instagram for sharing pics, Snapchat for pics and vids, and now Meerkat for live video streaming. For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media.

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Google to Businesses: You Have Until April 21st to Get Mobile Friendly

 
google-to-businesses-you-have-until-April-21st-to-get-mobile-friendly

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.

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Businesses Flock to Facebook Mobile Ads: Should Yours?

 
Businesses are Flocking to Facebook Mobile Ads

Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. Shortly thereafter, Zuck and crew did an about face and went all in on mobile. And they’ve been cashing in ever since.

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Responsive Web Design is About User Experience

 
responsive-web-design-is-about-user-exprerience

So you want to create a website with a great user experience, but how do you go about it?
This may seem obvious, but the only way to create a strong user is experience is to design for the user, rather than the device.

 Think about the typical user that is going to visit your webpage—he or she might be using a tablet device, but could also be using a smartphone or desktop computer. Therefore it is wise to design a website that is optimized for all three devices, not just one or two. Although it sounds complex to design for multiple devices, the truth is actually the opposite thanks to Responsive Web Design (RWD).


Why Google Recommends Responsive Web Design

 
why-google-recommends-responsive-web-design

Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD).

4 Problems Solved by Responsive Design

 
4-problems-solved-by-responsive-web-design

Today, there are more mobile and tablet users on the Internet than ever before. Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.

A Brief History of Responsive Web Design

 
a-brief-history-of-responsive-web-design

In the last few years, the number of mobile users and devices has grown exponentially. As a result of this, providing a seamless, high-quality user experience on desktop, tablet, and mobile is more important than ever. Responsive Web Design (RWD) is arguably one of the best ways to tackle the issues that arise when designing for multiple devices.

4 Success Stories that Prove Responsive Web Design is the Future

 
5-success-stories-that-prove-responsive-web-design-is-the-future

Most modern marketers would agree, Responsive Web Design (RWD) is the way of the future. RWD is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. RWD is overflowing with benefits for both you and your user, including improved appearance and usability, better SEO relevance, higher conversion rate, and increased website traffic. But, for those of you that are still unsure about RWD, here are four great success stories that prove it is here to stay.

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