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Thinking "Mobile First" for Your Website Redesign

 
Developing Mobile First, Content First

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.

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How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

 
Marketing Irony: eCommerce, Augmented Reality

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.

Social Snapping: How Five Brands are Embracing Ephemeral Marketing

 
Social Snapping: How Five Brands are Embracing Ephemeral Messaging

Quick and fleeting, photo messaging application Snapchat has becoming a growing force with brands wanting to test the power of Ephemeral Marketing.

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Social Mapping: Will Findery Make its Mark?

 
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Social discovery is not a new concept. With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated space of personal stories and product promotions.

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The Future of Mobile: Visual Search

 
The Rise of Mobile and the Visual Search Engine Blog Image Resized resized 600

Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine.

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Marketing Goes Mobile and Global (MoGlo)

 
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At this point, there seems to be a general consensus that marketing is going mobile. If you are still on the fence, please read this or this. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to forget about: mobile is going global. A number of studies I’ve recently come across (from eMarketer, Pew Research Center, SAP, Strategy Analytics, and others) keep reminding me of this new reality. Of the roughly 7 billion people on this earth, about 15% percent of them- 1 billion or so- come from the “developed” or “advanced” world; that leaves the other 6 billion people in the “developing” world. A simple fact that becomes significant when one considers that, while smartphone (and to a lesser extent tablet) penetration has essentially plateaued in the “developed” world- i.e. in countries like the US, Japan, Australia, UK, etc.- it is still in the early stages of adoption in most emerging markets. To put it another way, as marketing goes mobile, it is also going mobile global or, as I like to say, MoGlo.

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7 Social Mobile Apps Marketers Should Know About

 
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The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.

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Enhancing the User Experience with Augmented Reality

 
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Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. And augmented reality is big business. According to data from Juniper Research, 60 million users across smartphones, tablets and smart glasses will utilize Augmented Reality apps in 2014; this number is expected to more than treble to 200 million unique users by 2018. With such a robust adoption curve, augmented reality is poised to fundamentally alter the user experience, and in doing so greatly impact the business mainstream.

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Don’t Blink: Here Comes Ephemeral Marketing!

 
Dont Blink Here Comes Ephemeral Marketing Blog Image resized 600

You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media).

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Marketing Goes SoLoMo

 
marketing goes SoLoMo

As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.

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