The other day, an old friend asked me an interesting question. Is traditional SEO dead? I asked him how he defined “traditional” SEO, to which he replied, “you know, keywords, link building, all that stuff.” After laughing for a moment as he stripped such a complex practice down to one pithy phrase, I assured him that traditional SEO as defined is far from dead. SEO methods such as link building and relevant keyword usage should still be practiced, and are indeed critical tools to drive traffic and increase website conversion. Rather, as the online marketplace becomes a more sophisticated ecosystem, the rules of the game have changed, and more is demanded of online marketers.