At this point, there seems to be a general consensus that marketing is going mobile. If you are still on the fence, please read this or this. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to forget about: mobile is going global. A number of studies I’ve recently come across (from eMarketer, Pew Research Center, SAP, Strategy Analytics, and others) keep reminding me of this new reality. Of the roughly 7 billion people on this earth, about 15% percent of them- 1 billion or so- come from the “developed” or “advanced” world; that leaves the other 6 billion people in the “developing” world. A simple fact that becomes significant when one considers that, while smartphone (and to a lesser extent tablet) penetration has essentially plateaued in the “developed” world- i.e. in countries like the US, Japan, Australia, UK, etc.- it is still in the early stages of adoption in most emerging markets. To put it another way, as marketing goes mobile, it is also going mobile global or, as I like to say, MoGlo.