Marketing Technology for Growth

When I sat down to watch last night’s episode of ABC’s Revenge, I was intrigued to discover that the entire episode was sponsored by Target. The hour-long episode featured five commercial breaks totaling about 10 minutes. However, unlike a traditional commercial break, the advertising shown was all for Target’s new Nieman Marcus holiday collection. Even more interesting is that no matter where fans watch the show – whether it’s on ABC.com, live on TV, or on Hulu – the exact same advertising will be shown. 

Today, Target Corp premiered the first episode of their three part “shoppable” film entitled Falling for You. I know this because I fell for it. Just the way Target would have wanted, I discovered the socially-shareable branded content through a system of integrated digital marketing channels, and ended up making a purchase I hadn’t expected when I woke up this morning. The experience also left me wondering if I had caught a glimpse into the future of advertising.