According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. Accordingly, your About Us page should both show and tell your visitors why your business is unique--who you really are and what you have to offer. This does not mean that your About Us page needs to be long. However, it is critical that your business has one and keeps it updated on a regular basis.
Marketing Technology for Growth
The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND, it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. Attendees will experience a full day of inspiring keynotes, talks, and have valuable networking opportunities. The conference is intended for inbound marketers at all levels from beginner to advanced. MINBOUND is for anyone interested in inbound marketing as well as agencies and companies looking to improve their inbound process. The conference will feature two tracks: Inbound Intro for those just getting into inbound and Inbound In-Depth for inbound veterans. The conference will take place tomorrow Thursday, June 18 at the Minneapolis Marriott Southwest in Minnetonka. Both breakfast and lunch will be provided as well as an evening cocktail reception that will follow the event.
You might spend hours drafting copy and designing email templates, but is it really worth it if your subscribers will never even get the opportunity to read your email? One wrong word in your subject line can trigger spam filters and cast your email off into the endless abyss that is the SPAM filter. Before you hit send, it’s important to consider whether or not your email will actually make it into the inbox. Often, it’s surprising which words will trigger SPAM filters and which won’t. And, on top of that, there are things you may not even know about that can prevent your email from reaching the inbox.
In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Interacting with others in your industry at a conference setting brings with it a lot of benefits, including both personal and career development. However, perhaps the biggest opportunity is to share what we’ve all learned as marketers with each other. On June 18th, Synecore will host our very own inbound marketing conference called MINBOUND (clever huh?). Below you’ll find 4 reasons you and your employees need to come to MINBOUND 2015, Minnesota’s first official inbound marketing conference.
Many marketers start their content journey with the goal of virality by creating blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content”. While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue? Instead of trying to find a magic formula for virality, a better approach is to write content that attempts to answer a real question that real customers are asking. While cliche “click-bait” articles may have a better chance at generating shares and views, they usually don’t provide actionable solutions for customers’ problems.
In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses. To make landing pages more effective at generating leads, you optimize. One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers.
Topics: Inbound Marketing
Today, infographics churned out for viral attention are a dime a dozen. If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want. Beginning in 2007, infographic posting steadily rose until 2012, when it peaked, according to Fast Co. Design. Since then, infographics have been on the decline, but that doesn’t necessarily mean they’re dead. Sure, they’re less ubiquitous than they once were, but they can still be an effective part of your content marketing mix.
As a content creator, coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. However, with the right resources and enough research, I always manage to generate new ideas when I need them. But, what if there was a way you could find out what the most shared content was on any subject? What if you could also filter that content by date or domain name? I doubt there are any content creators who wouldn’t find use for a tool like that. The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. Fortunately, innovation has provided the answer--Ahref’s Content Explorer.
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth--when Surge was the greatest soda in the world and Nickelodeon still revolved around slime. Suddenly, I began seeing ads for the return of Surge, which is when I realized I wasn’t the only one who yearned for its return to the shelves. What I also realized is that marketers are very aware of consumer nostalgia, and often leverage it to elicit an emotional response from consumers, especially Millennials like me. As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Used correctly, nostalgia can be an incredibly powerful marketing tool, but what makes today’s nostalgia marketing unique compared to the past?