Marketing Technology for Growth

Jacey Gulden

Recent Posts

The 4 Basic Elements of Inbound Marketing

We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.

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Topics: Lead Conversion

What Are Buyer Personas & Why Do they Matter?

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough. To develop a strong foundation for success, you must truly understand your customer. You need to know everything from what they buy to how they make purchasing decisions to what they do for fun on the weekends.

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Topics: Integrated Digital Marketing

4 Simple Ways To Get Started on Your Branding Strategy

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Topics: Integrated Digital Marketing

The 9 Website Performance Metrics That Matter

When it comes to marketing your business online, simply having a website isn't enough to make your brand successful.

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Topics: Data Analytics

Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts

After you've defined, promoted, connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong!

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Topics: Integrated Digital Marketing

Online Resources for Web Design Usability and User Experience Testing

User Experience (UX) testing is an essential part of a website redesign. The term UX refers to the ease with which your average visitor is able to use your website to achieve their goals based on a number of factors. These include:

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Topics: Web Development and Design

Thinking "Mobile First" for Your Website Redesign

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.

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Topics: Mobile

How to Conduct a Website Content Audit in 3 Easy Steps


If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.

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Topics: Content Marketing, Web Development and Design

View From the Top: 9 Examples of Desk Top View Design

As a web designer, I spend a lot of time online...like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. If you do this enough, you're likely to uncover a few patterns.

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Topics: Web Development and Design

7 Inspiring Examples of Parallax Scrolling Websites

The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Whether it’s B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep users engaged.

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Topics: Web Development and Design