Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less than 15 seconds on your website, it’s crucial that your calls-to-action draw attention and interest to those viewers in the snap of a finger. Check out this infographic to see how you can create high-performing and lead-generating CTAs!
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INBOUND is a four-day marketing conference that brings together thousands of people from around the globe for an annual event held in Boston. Conference sessions will teach the principles and skills of Inbound Marketing, Inbound Sales and Inbound Services that will improve and transform your business. New to Inbound? Take a look at why we think you should attend #INBOUND15!
Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers.
Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel.
Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.
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Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can begin increasing your inbound conversion rates.
Mobile is taking over. Now more than ever, consumers are ditching their desktops and switching to smartphones and tablets to make purchases. And as a 21st century business owner, your website is basically your company’s storefront. In today’s technological environment, it’s not just recommended that businesses optimize their websites for mobile, it’s a necessity.
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision. To stay competitive in this mobile-centric consumer environment, all businesses - yours included - must figure out how to provide mobile-friendly solutions to their consumers.