Marketing Technology for Growth
Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. That sounds like such a nice idea, but sales and marketing are known for being adversaries and blaming each other.
Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. There are five steps to creating unified Smarketing teams, and one of the major ones is to create a Service Level Agreement, or SLA.
Everyone is on Facebook these days. That is hardly a news flash, but it bears pointing out as your Facebook page has a lot of competition out there.
Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.
We all know how difficult it can be to get sales and marketing teams to work together towards a common goal. There is usually a history of miscommunication and blame between the two departments, whether or not it is merited.