Marketing Technology for Growth

Laura Sievert

Recent Posts

You’re Blogging It Wrong: 5 Common Content Mistakes

We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.

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Topics: Content Marketing, Blog

Tips to Smarketing Team Communication Success

Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. That sounds like such a nice idea, but sales and marketing are known for being adversaries and blaming each other.

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Topics: Marketing, Sales Conversion

Marketing Madness: March Advertising Review

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Topics: Marketing, Marketing Technology Trends

SLA Development: The Marketing Two-Way Street

Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. There are five steps to creating unified Smarketing teams, and one of the major ones is to create a Service Level Agreement, or SLA.

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Topics: Lead Generation, Sales Conversion

Defining Your MQL: A Guide To Lead Conversion!

You want as many leads as you can get for your business, right? Wrong.

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Topics: Lead Generation, Lead Conversion

The Writing's on the Wall: Ten Tips to Facebook Success

Everyone is on Facebook these days. That is hardly a news flash, but it bears pointing out as your Facebook page has a lot of competition out there.

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Topics: Social

Lead Generation Takes A Lot More Than Luck!

It’s not easy being green.

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Topics: Lead Generation, Lead Conversion

Beer Brewing and Inbound Marketing: The Surprising Similarities

Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.

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Topics: Integrated Digital Marketing, Marketing

Marketing Software + CRM = More Reliable Data!

We all know how difficult it can be to get sales and marketing teams to work together towards a common goal. There is usually a history of miscommunication and blame between the two departments, whether or not it is merited.

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Topics: Lead Nurturing, Lead Generation

Marketers Need a Number Too!

Many companies leave the numbers up to the sales team. Hot leads, warm leads, cold leads, lead conversion rates, quotas, etc.

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Topics: Integrated Digital Marketing, Lead Conversion