Marketing Technology for Growth

Sean Royer

Recent Posts

Questions You Need to Ask Yourself Before Investing in an Inbound Marketing Strategy

There’s no doubt in anyone’s mind that inbound marketing has become the topic of every organization's marketing meetings. Those who are still on the fence about adding marketing automation software or implementing an inbound strategy need to ask themselves a few important questions before deciding whether to make the investment.

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Topics: Inbound Marketing

Insight into Using Ad Retargeting to Convert Email Leads

Generating a solid lead list takes a lot of time and energy, the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign of business health. However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished

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Topics: Data Analytics, Email Marketing, Online Advertising

Benefits of HubSpot's Social Media Tool

To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in. Typical Key Performance Indicators or KPI’s such as follower growth, engagement, reach or brand equity are viewed as qualitative measures rather than quantitative. Don’t get me wrong, they still prove to be valuable in the big picture. However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as:

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Topics: social media management, HubSpot Tips, Social

HubSpot CRM: Breaking Down the Barriers between Sales and Marketing

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Topics: Sales Conversion, Business Growth, HubSpot Tips

Smarketing: How to Utilize Dashboards and Reporting

The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity.

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Topics: Sales Conversion

Smarketing: What is a Service Level Agreement?

A service level agreement (SLA) outlines the commitment a company's sales and marketing teams make to each other for the overall good of the business.

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Topics: Sales Conversion

Smarketing: Defining the Sales Funnel

The sales funnel shows the progress a lead goes through and it is imperative that each company's Smarketing team defines the stages within that funnel. The phases will vary from one company to another, but the important thing is that everyone in both sales and marketing is on the same page throughout the process. That is especially valuable when it comes to the point when a marketing qualified lead is ready to be transitioned into the sales phase of the funnel.

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Topics: Sales Conversion

Smarketing: If You're Not Using Closed Loop Reporting, You're Behind!

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Topics: Integrated Digital Marketing

Is Blogging Really a Necessary Marketing Tool?

You customers and prospects encounter content every day. Some of it good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.

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Topics: Content Marketing

Do Keywords Matter?

Digital marketing is continually changing. What worked yesterday is now considered out of favor today. One area that is rapidly changing is the use of keywords. In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.

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Topics: Search, Content Marketing