Marketing Technology for Growth

Spencer Ploessl

Spencer Ploessl
Spencer Ploessl is a Minneapolis-based Creative Director for the Inbound Marketing Agency-Synecore. Follow him on twitter for his authority on #craftbeer and creative design.
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Recent Posts

7 Inspiring Ecommerce Website Examples Built with Shopify

The internet is a magical place. I often find myself lost deep within it's walls, browsing website after website looking for what, sometimes, I don't even know. One thing I can tell you is that, if you spend enough time roaming through its labyrinthine corridors, you're bound to notice (and possibly become dulled by) the fact that websites start to look very similar at times.

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Topics: Web Development and Design, Responsive Web Design

5 Tips for Hiring an Inbound Marketing Agency that Will Produce a Positive ROI

According to the 2013 world census, there were 7.125 billion people on this planet. Fast forward a few years, and we’re now a month into 2016 with almost 7.4 billion people living on Mother Earth. Well wouldn’t yah know, the more people, the more businesses, the more marketing agencies you have to choose from. It doesn’t seem like it should be that tough of a decision though, does it? I mean, how hard can it actually be for someone to implement an inbound marketing strategy for your company, right?

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Topics: Inbound Marketing

Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]

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Topics: Web Development and Design

10 Badass Blog Page Design Examples

As the creative director at Synecore, a Minneapolis-based inbound marketing agency, I tend to get caught up spending countless hours reading blog article after blog article and getting so sucked in that I forget the initial intentions I had for reading in the first place. Does this problem ever occur in your day-to-day grind? Have you ever found yourself leaving a blog article because there are too many things going on? Maybe the flow of the content is off, or the images that the writer used are completely irrelevant to the post itself.

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Topics: Design, Responsive Web Design, Blog

Why Do All HubSpot COS Websites Look the Same? [VIDEO]

#TheBeard is a video series by me, Spencer Ploessl, Creative Director at Synecore - A Minneapolis based Inbound Marketing Agency. #TheBeard is where you can learn all about marketing, creative design, and innovation.

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Topics: Web Development and Design

How to Optimize My Calls-To-Action for Higher Conversion

Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion

10 Excellent Landing Page Design Examples

So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion

The Easiest Way to Implement Inbound Marketing

A high percentage of people still have no clue what inbound marketing actually is. Now don’t get me wrong, traditional outbound marketing can still produce results, but when coupled with a digital or inbound strategy, you can create a pretty badass integrated experience.

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Topics: Inbound Marketing

5 Examples of Awesome Email Designs (And Why They're Awesome)

Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design actually spoke to the intended reader.

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Topics: Inbound Marketing, Integrated Digital Marketing, Email Marketing

How to Optimize My Landing Pages

Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale? Great! Then this article is for you.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion