As social media quickly becomes an imperative aspect of your marketing strategy, it is important to take full advantage of the many hidden features the leading social media sites have to offer. Creating a profile and using the basic social media tools is a good place to start, but if your business is seriously looking to drive sales and convert leads, you may want to take advantage of the marketing features that are often overlooked. Here’s a brief rundown of 10 tips you can easily implement to get more out of the most popular social media sites used by marketers.
With Facebook announcing new updates and features almost weekly, it’s no wonder many of the best marketing tips go overlooked. Here are a few tricks that you may have missed:
Stimulate Engagement for Newsfeed Appearances
According to Facebook’s EdgeRank algorithm, the more that people interact and engage with your posts, the more likely your post will show up in the news feeds of your fans. Because of this, it is important for marketers to create content that allows fans to like and comment on. If done correctly, a larger pool of potential customers will be introduced to your business, increasing your reach.
Be Careful with Image Names
As we all know, images are one of the most powerful ways to reach prospects and increase click-through- rates. That said, make sure there are no spaces in the file name of your link or the image won’t show up in your post. Using hyphens when labeling your pictures will guarantee your thumbnail image accompanies your link.
For marketers, it’s all about getting people to engage with your brand. What better way to do that then to ask questions. Your Facebook page should serve as a meeting place for people interested in your industry or what your business has to offer. Luckily for you, Facebook already provides a feature just for that. You can double-click your status update box for the “Ask Question” tab. Taking advantage of this feature will allow customers to connect and engage with your brand while you track results.
LinkedIn might be one of the most crucial social networks for marketers. If you feel as though you’re not taking full advantage of its capabilities, try some of these tricks you probably haven’t heard of:
Using keywords to optimize your profile is a great way to get noticed. Just like any search engine, LinkedIn will put you further up on the list whenever anyone searches for that industry-specific keyword. This is a great way to stand out from the rest of the crowd, which may be just what you’re looking for with that job search.
Just as you would be able to recommend someone based on their job or education, LinkedIn also allows for company page recommendations based on the products and services you provide. Users and businesses with recommendations are more likely to show up in search results, so take advantage of this feature; it may be just what you need to spark that next business opportunity.
Like so many other social media networks, LinkedIn offers third-party applications that allow you to beef up your profile. Whether its blog posts, new publications, or promotional tools, there are various apps, depending on what you want to highlight. Taking advantage of these apps will allow you to further engage and share content with your community, which is essential for a successful social media strategy.
At first glance, Twitter seems like a fairly easy-to-use social network with not a lot of options and customizations. 140 characters, #hashtags, and retweets- it all seems pretty simple right? Not necessarily. Check out some of these tricks that may have slipped past you:
With Twitter’s advanced search tool, users are able to pinpoint words, hashtags, and people specific to their industry. This feature allows marketers to gather information based on the specific criteria they find most important. As a marketer, it is imperative to know what people are saying about your brand, who is saying it, and where they come from. Using the advanced search tool allows you to do all of this in one convenient spot.
Do you ever feel that your Twitter feed becomes cluttered with users from a variety of different industries and backgrounds? If so, maybe it’s time you try Twitter’s list feature. Twitter lists help you organize and keep track of customers, leads, competitors, and thought leaders in any specific industry. Not to mention, it’s a great way to cultivate relationships and keep track of the content they provide. Search for public lists to find industry-specific followers. Or, for a more discreet search, private lists are also available if you don’t want others to see who you’re following.
When replying to a user’s post or question, make sure you begin your tweet with a period before the @reply (like this: .@reply) to make sure all of your followers can see that reply. If you don’t put the period before the @reply, those who don’t follow the person you’re replying to will not see the post. For marketers, this visibility is often an important aspect of their Twitter strategy.¹
Hootsuite and other third-party applications allow for users to monitor, save, and reference various searches throughout the day. Hootsuite also allows for multiple searches. For example, if you want to keep tabs on people talking about #Facebook and #Marketing specifically, Hootsuite provides that option. Using the saved search feature on Hootsuite is a great way to engage with users while asking and answering any questions you see fit. And remember, engaging with other users is the foundation to a successful social media strategy.
Whether or not you're new to the game, these 10 social media marketing tips will help fine-tune your social marketing efforts.