The Best Branded Content of the Week: December 22, 2012
Congratulations. If you are reading this blog it means that the world has not come to an end. Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. In either case, I am glad you have decided to celebrate your survival by reading this list of the best-branded content of the week. With the holidays quickly approaching and doomsday fears looming, brands have had a busy week in terms of content creation. Here are a few of the most notable examples.
Jell-O - Mayan Apocalypse
Is a tasty snack to thank for the world’s safety? Jell-O would like you to think so. The Kraft brand’s latest campaign efforts would have you believe that earlier this year, a team of scientists traveled to an ancient Mayan ruin to give the Mayan gods a proper offering: a chest of Jell-O. It ends up being a very creative way to incorporate their brand message into a relevant hot topic of discussion.
Oreo – World Domination in Antarctica
Oreo succeeded in world domination this week when the brand sent 5,000 cookies to the scientists living at Palmer Station in the Antarctic Peninsula. The event marks the end of Oreo’s 100th birthday celebration. In attendance was Oreo’s brand mascot, “Oreo Man;” the brand also donated a solar powered penguin cam to the research center. I can’t think of a better way to end a yearlong ad campaign than with a trip that puts your brand on every single continent.
YouTube – Rewind YouTube Style
YouTube’s much anticipated yearly mashup of popular videos did not disappoint this year. Tactfully mixing “Gangam Style” with “Call Me Maybe,” the video plays homage to all the great viral videos of the year while simultaneously becoming a viral video itself. It ends up being a wonderful celebration of 2012, the viral video, and the YouTube platform.
Google Analytics - Google Analytics in Real Life
Marketers everywhere will appreciate this clever series of videos created to promote Google Analytics. Taking Internet-based search activity and infusing it into the real world, in this case a grocery store, Google shows how ridiculous some marketing activities are. The resulting videos are quite comical and a very unique way to showcase an online service.
I hope you've enjoyed the best branded content of this week; I also hope these campaigns have provided some inspiration as to the different ways you can create branded content in the future. If you have a suggestion for another branded content campaign you believe I should cover, please feel free to mention it in the comments!