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Is Blogging Really a Necessary Marketing Tool?

 

describe the imageYou customers and prospects encounter content every day. Some of it good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.

A great way to do this is by creating an informative and engaging blog. Many businesses are still debating whether they should pour effort and resources into creating and maintain a blog. The answer is, of course, a resounding YES. Even if you do not particularly want to blog, you have to understand that your prosects and customers want to read/hear/watch what you have to say. According to a Custom Content Council survey, 61% of consumers say they feel better about a business that offers custom content and, in turn, are more likely to buy from that company.

Building The Connection

Blogging is one of the easiest and most effective ways to form a connection with prospects and customers. They can review your content at their leisure and then contextualize it to their individual situation. It's simple: content plus context equals connection. It is important that you remember this equation.

The content that you create should be of value to your reader. If it is one long sales pitch, they will tune it out and your chance at connection is lost. Most prospects and customers know that you are in business to sell products or services, but they also want valuable content.

Strategize, Strategize, Strategize!

Now that you have decided that it is important for your business to have a blog (you have decided that, right?), it is time to create a blogging strategy.

One if the most important aspects of blogging is consistency. You cannot just post content whenever you feel like it. Your customers expect content on a regular basis. You should be posting content at least once a week. Preferably, you should be blogging on a daily basis, but if you can’t do that, pick one day a week and post on that day. This way your customers know when to look for new content.

Coming Up With Ideas

Coming up with ideas for blog content is actually pretty easy. You're already sitting on great content ideas, you just may not realize it. They are in your memos and white papers, notes from sales calls or client interface, comments on social media forums, industry newsletters and customer surveys - the list goes on and on. Anything that will answer a question that your prospects or customers have, or help them resolve a want or a need or make a decision can be turned into blog content.

If for some reason you do not have any of these resources you can always do it the old fashioned way: simply ask your customers what questions or concerns they have.

By blogging on a regular basis, you will become a trusted source of information for your prospects and customers. This will also serve to strengthen the connections with your brand, which will effectively increase your bottom line.



Strategic Blogging eBook Why it Matters and Where to Start

Comments

Yeah. Today it is hardly possible to imagine something really engaging that doesn't have it's page in the Internet. So, more we get acquainted with and more we inform and educate our audience, more engagement and trust we get in return.
Posted @ Monday, December 30, 2013 7:06 PM by Serge
Effective and usefull...awesome...!!
Posted @ Saturday, January 04, 2014 3:22 AM by sharma
awesome...great post
Posted @ Wednesday, January 15, 2014 4:50 AM by angelina
more we get acquainted with and more we inform and educate our audience, more engagement and trust we get in return.
Posted @ Saturday, January 18, 2014 2:45 AM by yashswey
Good information. I have started to change my commenting method after reading your blog.
Posted @ Friday, May 09, 2014 6:13 AM by vinit
I got some important tips for the blog commenting. Really a nice blog regarding the commenting. Keep it up!
Posted @ Friday, May 16, 2014 4:26 AM by vinit
Yes i agree with the point above. Some time comment too short it does not make sense, at least two or three paragraph to make sen
Posted @ Sunday, June 01, 2014 5:14 AM by Tomar
I love commenting on articles and i use to comment regularly. This article will help me to comment in a proper way, thanks for sharing it
Posted @ Sunday, June 08, 2014 4:53 AM by vinit
I just started to change my commenting method after reading this post. Thanks , good work
Posted @ Wednesday, June 11, 2014 5:17 AM by Tomar
For sure I will do improvement the way I used to do commenting. Helped me lot to upgrade my knowledge.
Posted @ Saturday, June 21, 2014 12:56 AM by Hinaa
It helps me to realize the blogger is another person just like me. If I’m pulled into what’s been written, it’s hard for me not to respond. I just feel like I’m having a cup of coffee with the author.
Posted @ Monday, June 23, 2014 3:40 AM by robart
I like your point about not overly promoting oneself. I think the problem is that many people are too anxious to drive traffic to their sites. They forget that it takes time to build a solid foundation that will eventually drive traffic to your site.
Posted @ Sunday, June 29, 2014 3:46 AM by @robart
i want to learn the methods of blogging.
Posted @ Sunday, June 29, 2014 5:14 AM by Mandy James
It helps me to realize the blogger is another person just like me
Posted @ Sunday, June 29, 2014 6:12 AM by Mandy James
I think comments are the most important aspect of blogging. They are how the user interacts with you though the blog. I will be using Facebook, my own email, and other video game sites to promote my blog.
Posted @ Monday, June 30, 2014 7:42 AM by robart
Hello, 
Excellent post.I am glad that about post Thanks for sharing and keep up the good work. 
Posted @ Thursday, August 28, 2014 2:01 AM by roya
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