Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy?
Not unless they are integrated!
As the popularity of digital platforms continues to grow, Integrated Digital Marketing is becoming more and more crucial to the success of a company’s marketing efforts.
In its essence, Integrated Digital Marketing (IDM) offers an overarching strategic and tactical framework for companies to build meaningful relationships with those who find value in their brand across all digital platforms.
What exactly is IDM? Watch and learn....
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Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. But how does one meet the challenges of the growing digital space if their brand’s marketing efforts aren’t integrated?
Today’s consumers expect seamless online user experiences. They’re looking for content that informs, entertains, or otherwise adds value to their daily lives.
They’re looking for Integrated Digital Marketing!
Define and Establish:
The first step in executing an effective IDM strategy is to “Define and
Establish” your brand for the digital age.
Consider this: What are your organization’s target goals? Defining specific
goals that are well thought out and reflect the future direction of
the organization is a critical aspect of the IDM strategic
Convey and Promote:
The second step in an IDM strategy is leveraging digital content to convey your organization’s brand message, product, expertise, and creativity. Organic search, paid search, and social channels are utilized to effectively promote your brand message and content.
Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising.
Connect and Convert:
A successful IDM strategy conveys your brand message across all digital
platforms to form personalized connections with your target
consumers, no matter the device or location they receive or access your
Three factors drive the mobile user experience: convenience,
simplicity, and proximity. Mobile devices make our lives more
convenient, while Mobile-optimized websites and apps
simplify the path to discovery, create relevance, and top-of-mind awareness.
Measure and Refine:
The final step in an IDM Strategy is to measure and refine your efforts. To
be successful, you must consistently evaluate all tactics
and tools to measure your actual outcomes against expected performance.
You must then use those insights to further refine and improve upon any
future IDM initiatives.
By seamlessly integrating various digital marketing channels into one
cohesive approach, you are better able to foster deeper and more
meaningful connections with those who find value in your brand.
Remember IDM: It’s Integrated, It’s Digital, It’s Marketing!