Marketing Technology for Growth

7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]

Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in describe the image initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can begin increasing your inbound conversion rates.

Click Here to View the Infographic

CTA Infographic small

 

Optimizing Landing Pages for Lead Generation and Conversion

 

Infographic Transcription : 

1. Use Actionable Copy - Help the visitor decide what they should do.

2. Use Contrasting Colors - But make sure it fits with the overall scheme of your website.

3. Keep it Simple - Don't clutter your CTA with too much text. Keep it under 5 words.

4. Use Clear Messaging - "For a limited time, buy one year of Evernote Premium and get 3 additional months free"

5. Suggest Value - "Good things happen when your stuff lives here."

6. Make Your Calls-to-Action Bright and Bold - Clearly state the value visitors will receive by clicking the button.

7. A/B Test - Make sure to A/B test your CTAs to insure they work for your specific audience.

Topics: Infographic, Inbound Marketing, Design