Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.
Inbound Marketing: Attract customers by providing useful content they are searching for (eBooks, Whitepapers, Blogs, Infographics).
Outbound Marketing: Interrupt customers with products or services they may not be looking for (Print Ads, Cold Calls, TV Commercials, Direct Mail).
Average Cost Per Lead By Company Size: (according to the State of Inbound - 2014)
1-25 : Inbound - $37, Outbound - $102
51-200 : Inbound - $70, Outbound - $220
1000+ : Inbound - $27, Outbound - $45
State of Inbound Statistics - HubSpot 2014
- 45% of respondents cited inbound as their primary source of leads vs. outbound 22%
- Inbound marketers who measure ROI are more than 12 times likely to generate a greater year-over-year return
- The number of marketers who state they are practicing inbound rose to 85% from 60% the previous year
Inbound Methodology : "The proven methodology for the digital age"
“By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”