Marketing Technology for Growth

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]

Screen Shot 2015 08 19 at 3.17.37 PMInbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Check out this infographic to gain a better understanding of how you can guide your buyer through the inbound marketing sales funnel.

 

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The Complete Guide to Unifying Your Sales and Marketing Efforts

 

Infographic Transcription : 

 

Understanding Inbound Marketing and the Sales Funnel

Take a look at the various stages of the sales funnel below to gain a better understanding of guiding your leads through the buying journey and turning them into prospective clients.

TOFU - MOFU - BOFU - 

 

TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS

Top of the funnel offers, which are known as, “TOFU” offers are free, easy to access and educational. TOFU offers are considered the awareness stage in the sales funnel process. This is where your target audience can solve a given problem or need.

Offers include blogs, ebooks, infographics

 

Did you know : 

50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research via HubSpot)

 

MIDDLE OF THE FUNNEL : CONVERTING VISITORS INTO LEADS

Middle of the funnel offers, also known as, “MOFU” offers should continue educate leads. In this stage they become aware of the products and services your company has to offer. This is where they begin to narrow who is the best fit for their needs.

Offers include case studies, webinars, videos

 

Did you know : 

79% of marketing leads never convert into sales. (Source: MarketingSherpa via HubSpot)

 

BOTTOM OF THE FUNNEL : CLOSING LEADS

Bottom of the funnel offers, also known as, “BOFU” offers are sales ready leads. Offers should be actionable providing a clear path straight in your direction. Offers such as assessments, demos or coupons are crucial for turning prospects into clients. 

Offers include free assessments, demos, coupons

 

Did you know : 

Research shows that 35-50% of sales go to the vendor that responds first.

The best way to capture the attention of today’s consumers is to provide them with the information they need to help solve a problem they’re facing. Use these given tactics to help guide your prospective leads into clients with inbound marketing.

Topics: Infographic, Inbound Marketing