Marketing Technology for Growth

How to Create Your Buyer Persona [INFOGRAPHIC]

Buyer persona header

Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers.

Take a look at the steps below to see how you can create the perfect buyer personas for your business. 

 

 

Take a look at the infographic here (Link)

 

Buyer Persona Infographic small

 

Your Guide to Content Personalization

 

Infographic Transcription :

Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. By understanding what your personas are trying to achieve, you can create the kind of content that will help the real-life target audience your personas represent reach their goals and solve their challenges. This in turn will help you convert them into leads and close them as customers.

STEPS TO CREATING A PERSONA :

1. Gather Information

2. Define Goals

3. Ask Questions 

4. Create Personas

Employing marketing personas made websites 2.5 times more effective and easier to use by targeted audiences.

Step One : Gather Information

First start by gathering demographic information for your persona. This can include their income, occupation, interests, gender, level of education, and where they live. This information can be based off of trends found in your contact database or through interviews/surveys with customers and prospects.

 

Step Two : Define Goals

What is it that you are trying to achieve? How can we help you face these challenges? What types of material can we provide to get you to your end goal?

 

Step Three : Ask Questions

To get a better understanding of how, where, and why your customer makes a purchase. Ask detailed questions, like, What are your goals? What are your challenges?

 

Step Four : Create Your Persona

Use your research to identify patterns. When doing research and building a persona, pay attention to why someone is using a particular tool, looking for a specific solution, or trying to reach a certain goal. This will help you to determine what type of content your business should be creating.

BUYERS ARE 48% MORE LIKELY TO CONSIDER PROVIDERS THAT PERSONALIZE THEIR MARKETING TO ADDRESS THEIR SPECIFIC BUSINESS NEEDS.

Topics: Infographic, Inbound Marketing, Buyer Persona