Marketing Technology for Growth

Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]

CTA-Header.pngAre you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less than 15 seconds on your website, it’s crucial that your calls-to-action draw attention and interest to those viewers in the snap of a finger. Check out this infographic to see how you can create high-performing and lead-generating CTAs!

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 Optimizing Landing Pages for Lead Generation and Conversion

Transcript:

Calls-to-action are buttons that prompt your audience to take a specific action. This could mean learning more about your products and services, signing up for one of your events, or grabbing your monthly coupon. CTAs are all about converting your visitors into leads. Check out this infographic to learn how you can increase your lead generation and lead conversion rates with call-to-action buttons.

DID YOU KNOW?

55% of visitors spend fewer than 15 seconds on your website.

Words to Use and Avoid:

When creating your calls-to-action, remember to use actionable copy. Remove words such as "Download", "Buy", "Order", and "Submit" - words that suggest you are forcing the viewer to do something. Instead, use words that help them feel like they are benefiting by clicking your call-to-action. examples include, "Learn More", "Get Started", "Register Today", and "Grab My Copy."

Ways to Create an Effective CTA:

CTAs play a vital role in lead generation and lead conversion. For your CTAs to work effectively, you  must ensure they are part of a well-executed inbound strategy.

-Suggest Value, Contrasting Colors, Keep it Simple, Clear Messaging, Actionable Copy, Bright and Bold.

6 Ways to A/B Test Your CTA:

A great way to measure the results of your CTAs is to A/B test. This will help refine your efforts and improve your conversion rates for future campaigns. Below is a list of simple methods you can use to A/B test your CTAs.

Color, Text, Placement, Shape, Size and Imagery.

Key Metrics to Track:

In order to optimize your calls-to-action, you need to monitor their performance to figure out what could be improved. Here are three key metrics to track.

Click-Through Rate - What percentage of the peol who have seen the call-to-action have clicked on it?

Click-to-Submission Rate - How many visitors have filled out your lead form?

View-to-Submission Rate - How many of the people that saw your initial CTA filled out the form on the landing page?

 

 

 

Topics: Infographic, Inbound Marketing, Lead Generation, Lead Conversion