As the creative director at Synecore, a Minneapolis-based inbound marketing agency, I tend to get caught up spending countless hours reading blog article after blog article and getting so sucked in that I forget the initial intentions I had for reading in the first place. Does this problem ever occur in your day-to-day grind? Have you ever found yourself leaving a blog article because there are too many things going on? Maybe the flow of the content is off, or the images that the writer used are completely irrelevant to the post itself.
Marketing Technology for Growth
To generate leads conversions with blogging, publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog. CTAs entice your readers to take action by submitting their contact information in exchange for some kind of downloadable content offering such as an eBook, whitepaper, or checklist. A CTA may read “Download this ebook” or “Get Your Free Consultation.” Optimizing your CTAs has a big impact on whether or not your blog generates that vital next step of commitment to your business--the conversion.
As someone who is responsible for creating content every single day, I know all too well the woes and struggles of dealing with writer’s block. And how little time I have to waste not writing new posts.
In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content.