According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money. Moreover, existing customers are far more likely to buy from you because they are familiar with your services and they’ve bought from you in the past. It takes take time and finesse to build trust with prospects. That’s why it’s important to do everything you can to decrease churn by retaining your current customers. After all, in inbound marketing, repeat customers and brand evangelists are critical to maintaining a healthy sales cycle and the ability to generate new leads.
Marketing Technology for Growth
So, you’ve decided to host a conference, now what? Assuming the date is set and the venue is booked, all you have to do is get people to show up, which starts with having a great event page. If you build it, they will come. But where do you start? Here’s a handy dandy two-step process that leverages inbound marketing best practices to help you raise the profile of your next conference.
If you’ve ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you’re doing everything right, sometimes things go wrong that you don’t expect that are also often out of your control. Speakers often change, venues fall through, and prices are unpredictable. Fortunately, the marketing process is in your control, which is why it’s important to take advantage of all the tools you have at your disposal.
Topics: conference marketing
When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. Before you decide which marketing channel to use, you have to specifically articulate your primary audience and their demographic makeup, buying patterns, and professional and business needs. Based on your findings, you can determine the most effective communication strategy.