A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself. Write for your audience.
Marketing Technology for Growth
Topics: Content Marketing
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming it? Not to worry, I have some quick tips for you that may help.
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing?
Topics: Content Marketing
Marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.
As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure to work through during this time period, your marketing strategy/plan should be on top of the list. A detailed marketing plan sets clear, realistic and measurable objectives (including deadlines), provides a budget, and allocates responsibilities. It doesn’t have to be particularly lengthy or beautifully written, however it does have to be constructed intelligently based on your current situation and future company goals.
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Throughout this process, it is crucial to measure and analyze all the moving parts of your campaign.
According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. Accordingly, your About Us page should both show and tell your visitors why your business is unique--who you really are and what you have to offer. This does not mean that your About Us page needs to be long. However, it is critical that your business has one and keeps it updated on a regular basis.
Many marketers start their content journey with the goal of virality by creating blog titles like “10 Tips for Writing Better Blogs” or “5 Ways to Enhance Your Content”. While these posts may garner a lot of hits, do they really help when it comes to increasing your company’s monthly revenue? Instead of trying to find a magic formula for virality, a better approach is to write content that attempts to answer a real question that real customers are asking. While cliche “click-bait” articles may have a better chance at generating shares and views, they usually don’t provide actionable solutions for customers’ problems.
As a content creator, coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. However, with the right resources and enough research, I always manage to generate new ideas when I need them. But, what if there was a way you could find out what the most shared content was on any subject? What if you could also filter that content by date or domain name? I doubt there are any content creators who wouldn’t find use for a tool like that. The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. Fortunately, innovation has provided the answer--Ahref’s Content Explorer.