Marketing Technology for Growth

Insight into Using Ad Retargeting to Convert Email Leads

Generating a solid lead list takes a lot of time and energy, the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign of business health. However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished

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Topics: Data Analytics, Email Marketing, Online Advertising

What to Expect During the HubSpot Onboarding Process

When companies subscribe to new software platforms, they're often met with long, tedious onboarding processes. The worst part is when unexpected road blocks appear during the transition, creating a sense of frustration and making one question the adoption of the software all together.

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Topics: Inbound Marketing, Integrated Digital Marketing, Data Analytics, Technology

Tracking Email Analytics Outside of HubSpot

While working for Synecore, a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). As an analyst of sorts, you can imagine why I find this to be such a powerful benefit.

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Topics: Inbound Marketing, Data Analytics, Email Marketing, Lead Generation

Email Marketing ROI: Measure with Ease Using HubSpot

Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. For certain investments (not necessarily monetary), ROI is very easy to measure; you can see it, feel it, hear it, smell it, or even taste it. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy.

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Topics: Data Analytics, Lead Nurturing, Email Marketing, Lead Generation, Lead Conversion

Leverage Web Analytics to Determine Lead Generation Goals

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Topics: Integrated Digital Marketing, Data Analytics, Lead Nurturing, Lead Generation, Content Marketing, Lead Conversion

The 9 Website Performance Metrics That Matter

When it comes to marketing your business online, simply having a website isn't enough to make your brand successful.

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Topics: Data Analytics

The Bandwagon Effect, Join In!

Imitation is the sincerest form of flattery. Most of us have heard that phrase more than a few of times throughout our lives, and when we do it is usually in reference to hairstyles, clothes, mannerisms, etc.

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Topics: Data Analytics, Business Growth

The Whimsical Nature of Data Analytics

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Topics: Data Analytics

You’re Telling Me You Don’t Use Analytics to Prove Your ROI?

Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. The silence on the other end of the line lingers for a few seconds, followed by, “We currently don’t track the success of our campaigns.” Game Over. If you’re not using data analytics, tracking, or marketing automation software, you need to wake up and get your head in the game. I know that comes off as a little harsh, but somebody had to say it. Analytics aren’t only for your Fortune 500 companies anymore. SMBs need to implement tracking software to better understand where their customers are and track the effectiveness of each marketing campaign.

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Topics: Data Analytics

Google: Of Employee Happiness and the Future of Marketing

Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.

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Topics: Data Analytics, Google