Marketing Technology for Growth

Digital Marketing Analytics: What SMBs Need to Know

The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. A recent report from Econsultancy says that 71% of businesses are planning to spend more on digital marketing in 2013, and of those 46% are investing in analytics. Evaluating marketing data is an important part of any business, but because online marketing is still a relatively new discipline, digital analytics metrics are still being developed to best understand the impact of digital marketing campaigns.

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Topics: Data Analytics

Out with the SEO, In with the ACE (Anticipatory Computing Engine)

"What gift do you think a good servant has that separates them from the others? It's the gift of anticipation…I know when they'll be hungry…I know it before they know it themselves."

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Topics: Search, Data Analytics, Mobile

Performance Management: Keep Your EAR to the Ground - #MarketingTechMin

The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry.

 

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Topics: Data Analytics

3 Performance Management Techniques for Digital Marketers

Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. To ensure each initiative is achieving the desired effect, they may track various performance management metrics, including website bounce rates; keyword performance rankings; eMail open rates; landing page conversions; visitor-to-lead, lead-to-customer, and customer retention ratios; and ad click-through-rates and costs-per-impression. Striving for perfection, IDMs rely heavily on user data to compare marketing initiatives with real-world results.

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Topics: Data Analytics

My Smartphone Told Me to Buy It: Big Data Hits Mobile

Three significant digital technologies are converging in 2012 to redefine how you shop: social media, mobile, and big data. A holy trinity for marketers akin to the elusive unified field theory for physicists, the emergence of SoMoDat (as I like to call it) is forcing a wholesale reappraisal of business marketing strategies great and small.

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Topics: Data Analytics, Mobile

Big Data Encourages Marketers to Spend More on Social Media

We all know that social media is hot. Increasingly, however, it’s becoming big money. A new study by Gartner, Inc. projects global social media revenue will reach $16.9 billion in 2012, up 43% from 2011. Advertising revenues will comprise a big chunk of this projected boon ($8.8 billion), followed by spending on social gaming ($6.2 billion). Marketers are attracted to social media networks for two main reasons: 1) their large and highly-engaged user bases suggest higher ad click-through-rates (CTRs), 2) marketers can tap into vast amounts of user data contained on these sites to deliver highly-targeted ads to numerous consumer segments.

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Topics: Data Analytics, Social

10 Measurable Website Redesign Goals

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Topics: Data Analytics, Web Development and Design