Marketing Technology for Growth

A Digital Marketer's Christmas Wish List

Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever.

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Topics: Digital Marketing

What Can I Learn By Using Marketing Automation Software?

Marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.

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Topics: Inbound Marketing, Email Marketing, Content Marketing, HubSpot Tips, Digital Marketing

5 Proven Digital Marketing Strategies for Small Businesses in 2016

As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of highly sophisticated, interactive, branded content; how brands themselves are fast becoming publishers, narrowcasting a dizzying array of digital marketing campaigns micro-targeted to specific audience segments, or how the world’s leading retailers are going SoLoMo in a hurry, utilizing sophisticated proximity-based marketing technologies like geofences and iBeacons to lure nearby, mobile-toting consumers with personalized, real-time offers and promotions.

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Topics: Digital Marketing

Digital Marketers: We Have a Lot to Be Thankful For

With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.

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Topics: Digital Marketing