As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. Customers prefer convenience, which is why it’s better to rank higher on Google.
Marketing Technology for Growth
Today, there are more mobile and tablet users on the Internet than ever before. Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup.
Before you curse my name and click off this page, read the following two quotes from those in the know at Google and Bing/Yahoo!, companies that, according to comScore’s March 2014 rankings, collectively control 96.2% of the search market:
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future.
In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three simple words heralded a profound evolution in search, taking it from a static system that understood search queries as groups of keyword “strings” to a more dynamic, context based system that could recognize and understand references to actual “things,” i.e. ideas or entities.
Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise, this question is starting to move from the whimsical to the serious. From talking search engines to autonomous cars, smartphone gaming interfaces and quantum computers, the breadth and depth of Google’s involvement in every aspect of technology is stunning; as far as I can tell, it is also unprecedented. In a recent post, I counted nearly 200 products and services within the Google universe, many of which significantly impact our daily lives (You Tube, for example, is merely one such product). Moreover, the company is doing its level best to integrate all of these products and services into a seamless web - an alternative tech universe, if you will.
“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. In truth, I didn’t say it at all; this gem was plucked from a recent post on Google’s Official Gmail Blog announcing the company’s latest integration, this time of its heretofore disconnected free data storage offerings, Google+, Drive, and Gmail. For me, the Google post served as a reminder of three stark truths: 1) the gang from Mountain View is rolling out new products and services faster than I am loosing hair fibers (which is pretty fast), 2) these products and services are increasingly integrated and cloud-based 3) Like my hair loss, there is a certain inevitability to my integration with these services; as the Borg said, “all will be assimilated.” Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found.
Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape convention. Given the company’s track record, it should come as no surprise that for years now Google has been engaged in an ongoing effort to use big data to improve employee happiness. By all accounts, these efforts are working: for the fourth consecutive year, Fortune magazine has named Google the best company to work for, leaving tech rivals Apple, Facebook, Amazon, and Microsoft in the dust.