Marketing Technology for Growth

What Can I Learn By Using Marketing Automation Software?

Marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.

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Topics: Inbound Marketing, Email Marketing, Content Marketing, HubSpot Tips, Digital Marketing

6 Reasons to Attend #INBOUND15 [INFOGRAPHIC]

INBOUND is a four-day marketing conference that brings together thousands of people from around the globe for an annual event held in Boston. Conference sessions will teach the principles and skills of Inbound Marketing, Inbound Sales and Inbound Services that will improve and transform your business. New to Inbound? Take a look at why we think you should attend #INBOUND15!

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Topics: Infographic, Inbound Marketing, HubSpot Tips

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Looking for an all-in-one solution for your inbound marketing efforts? Try HubSpot's 30 day trial to see how you can control your marketing from one platform.

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Topics: Infographic, Inbound Marketing, HubSpot Tips

How to Keep Track of Your Leads with HubSpot's Sidekick

As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. Frustration has caused me to often brainstorm different ways to combat getting sent off during my attempts to connect. Wouldn’t it be nice to play “Big Brother” and just know when your leads engage with your website or emails?

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Topics: Lead Nurturing, Sales Conversion, HubSpot Tips

Benefits of HubSpot's Social Media Tool

To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in. Typical Key Performance Indicators or KPI’s such as follower growth, engagement, reach or brand equity are viewed as qualitative measures rather than quantitative. Don’t get me wrong, they still prove to be valuable in the big picture. However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as:

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Topics: social media management, HubSpot Tips, Social

The 4 Most Useful Tools within the HubSpot CRM

I've had the opportunity to dabble with a number of CRM systems throughout my professional career. Although the purpose of using such software was to make my life as a salesperson easier, I often danced along the emotional lines of frustration and disappointment because the CRM wouldn't store or track the information I needed it to.

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Topics: Marketing, Technology, HubSpot Tips

HubSpot CRM: Breaking Down the Barriers between Sales and Marketing

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Topics: Sales Conversion, Business Growth, HubSpot Tips