Marketing Technology for Growth

3 Inbound Marketing Insights from the State of Inbound 2016 Report

It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. The vast majority (85%) of the study’s 4,500 global respondents (from over 132 countries) are actually non-HubSpot customers with marketing backgrounds in B2B, B2C, small, and mid-sized businesses. Moreover, nearly one-quarter (24%) of survey respondents named “outbound marketing” as their company’s primary approach to marketing. This unique methodology offers marketers and SMBs relatively unbiased insight into prevailing inbound marketing norms and best practices the world over, and how they compare with more traditional outbound methods.

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Topics: Inbound Marketing

Make Your Content Searchable, Shareable, and Snackable!

Make_Your_Content_Searchable_Shareable_and_Snackable.jpgSo you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming it? Not to worry, I have some quick tips for you that may help.

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Topics: Inbound Marketing, Content Marketing

Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]

Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less than 15 seconds on your website, it’s crucial that your calls-to-action draw attention and interest to those viewers in the snap of a finger. Check out this infographic to see how you can create high-performing and lead-generating CTAs!

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Topics: Infographic, Inbound Marketing, Lead Generation, Lead Conversion

Questions You Need to Ask Yourself Before Investing in an Inbound Marketing Strategy

There’s no doubt in anyone’s mind that inbound marketing has become the topic of every organization's marketing meetings. Those who are still on the fence about adding marketing automation software or implementing an inbound strategy need to ask themselves a few important questions before deciding whether to make the investment.

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Topics: Inbound Marketing

What is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they own smartphones, a figure which roughly mirrors overall US smartphone penetration.

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Topics: Inbound Marketing

5 Tips for Hiring an Inbound Marketing Agency that Will Produce a Positive ROI

According to the 2013 world census, there were 7.125 billion people on this planet. Fast forward a few years, and we’re now a month into 2016 with almost 7.4 billion people living on Mother Earth. Well wouldn’t yah know, the more people, the more businesses, the more marketing agencies you have to choose from. It doesn’t seem like it should be that tough of a decision though, does it? I mean, how hard can it actually be for someone to implement an inbound marketing strategy for your company, right?

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Topics: Inbound Marketing

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.

In this blog I want to focus on the ways marketing automation will, when effectively implemented, improve your inbound marketing ROI. I have listed some functionalities of popular marketing automation platforms below that give you the direct ability to increase your ROI.

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Topics: Inbound Marketing

What Can I Learn By Using Marketing Automation Software?

Marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.

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Topics: Inbound Marketing, Email Marketing, Content Marketing, HubSpot Tips, Digital Marketing

Why Your Company Should Hire an Inbound Marketing Agency

As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. However, the widespread consumer adoption of the Internet, social media, and mobile devices in recent years has forced a fundamental shift in the marketing function away from these increasingly irrelevant outbound practices toward an more nuanced inbound approach.

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Topics: Inbound Marketing

Preparing Your Marketing Strategy for 2016

As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure to work through during this time period, your marketing strategy/plan should be on top of the list. A detailed marketing plan sets clear, realistic and measurable objectives (including deadlines), provides a budget, and allocates responsibilities. It doesn’t have to be particularly lengthy or beautifully written, however it does have to be constructed intelligently based on your current situation and future company goals.

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Topics: Inbound Marketing, Marketing, Email Marketing, Content Marketing, Business Growth, Buyer Persona