Marketing Technology for Growth

What to Expect During the HubSpot Onboarding Process

When companies subscribe to new software platforms, they're often met with long, tedious onboarding processes. The worst part is when unexpected road blocks appear during the transition, creating a sense of frustration and making one question the adoption of the software all together.

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Topics: Inbound Marketing, Integrated Digital Marketing, Data Analytics, Technology

5 Examples of Awesome Email Designs (And Why They're Awesome)

Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design actually spoke to the intended reader.

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Topics: Inbound Marketing, Integrated Digital Marketing, Email Marketing

How to Use a Mobile App to Drive Online Engagement at a Live Event

How do you drive online engagement at a conference or other live event? This is one of the many questions facing us marketers as we continue our irresistible migration into the digital age. Last week, I came across a simple but effective solution when I attended MINBOUND, Minnesota’s first ever inbound marketing conference. The conference was put on by Minneapolis-based integrated digital marketing agency, Synecore (in the spirit of full disclosure, Synecore is one of the companies I work with on an ongoing basis as a marketing consultant. That said, I had no involvement in planning the event.), who transformed mundane conference badges into real-world landing pages that encouraged live interaction and engagement with the offline/online promotion created for the event.

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Topics: Inbound Marketing, Integrated Digital Marketing

3 Ways to Make Your Brand More Magnetic

The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store. Consumers today are experiencing what I like to call communication overload, so how are you supposed to stand-out from the chaos and build brand loyalty? Consumers have nearly unlimited options when it comes to making purchases, so you have to make an effort to keep them coming back.

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Topics: Integrated Digital Marketing

The Importance of Brand Integrity in the Digital Age

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Topics: Integrated Digital Marketing

Wistia or YouTube?

Video is becoming an increasingly important inbound marketing tool. It’s powerful because it’s a way to share your brand’s story with your customers. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. So, how are you supposed to know which video hosting site is the best choice for your business? In this blog, we shed some light on what the best video hosting site is from a marketing perspective.

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Topics: Integrated Digital Marketing

Inbound 101: Three Major Inbound Components

Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. Common outbound marketing techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows.

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Topics: Integrated Digital Marketing

Why it's a Good Time to be a Digital Marketer

The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon, as digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers. For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. Marketers, whether or not they like it or are prepared, have been thrust into this digital maelstrom, and must engage in ever-more granular consumer interactions in an attempt to foster long-term relationships with highly varied – and sometimes highly disparate – consumer segments. Moreover, marketers are expected to deftly mine vast troves of data to constantly measure the effectiveness of their initiatives and ensure sufficient ROI is generated from their efforts.

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Topics: Integrated Digital Marketing

Obtain Higher Conversion Rates with RWD

The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.

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Topics: Integrated Digital Marketing, Content Marketing, Responsive Web Design

A Thanksgiving Prayer for Digital Marketers

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Topics: Integrated Digital Marketing