Marketing Technology for Growth

Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]

Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less than 15 seconds on your website, it’s crucial that your calls-to-action draw attention and interest to those viewers in the snap of a finger. Check out this infographic to see how you can create high-performing and lead-generating CTAs!

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Topics: Infographic, Inbound Marketing, Lead Generation, Lead Conversion

How to Optimize My Calls-To-Action for Higher Conversion

Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion

10 Excellent Landing Page Design Examples

So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion

Email Marketing ROI: Measure with Ease Using HubSpot

Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. For certain investments (not necessarily monetary), ROI is very easy to measure; you can see it, feel it, hear it, smell it, or even taste it. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy.

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Topics: Data Analytics, Lead Nurturing, Email Marketing, Lead Generation, Lead Conversion

How to Optimize My Landing Pages

Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Or would you rather be generating quality leads or prospects from your website [which you probably spent a pretty penny on] that you're able to call up, send an email to, or nurture down the sales funnel to make that sale? Great! Then this article is for you.

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Topics: Inbound Marketing, Lead Generation, Lead Conversion

How I Got My First Sale with HubSpot

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Topics: Lead Nurturing, Lead Generation, Lead Conversion

Leverage Web Analytics to Determine Lead Generation Goals

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Topics: Integrated Digital Marketing, Data Analytics, Lead Nurturing, Lead Generation, Content Marketing, Lead Conversion

Utilizing Lead Nurturing to Convert Leads into Customers

Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates.  Sounds pretty great, right? It also has the benefit of being true.

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Topics: Integrated Digital Marketing, Lead Nurturing, Email Marketing, Lead Generation, Content Marketing, Lead Conversion

Understand Your Business: Value Proposition 101

Our organization provides ABC to XYZ.

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Topics: Integrated Digital Marketing, Marketing, Lead Conversion

Lead Segmentation: Enhance Your Email Marketing

After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads.  Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to share that you could be doing it better.

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Topics: Integrated Digital Marketing, Marketing, Email Marketing, Lead Generation, Lead Conversion