I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list. To say it another way, you must keep spam filters top of mind whenever building out email campaigns for your brand. It is an absolute must.
Marketing Technology for Growth
According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from that offer and move them down your sales funnel so they can become your customers. Throughout this process, it is crucial to measure and analyze all the moving parts of your campaign.
One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong.
You have worked so hard to generate high-quality leads that fit the description of your target audience; make sure you don’t squander those efforts by failing to nurture your leads intelligently.
As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. Frustration has caused me to often brainstorm different ways to combat getting sent off during my attempts to connect. Wouldn’t it be nice to play “Big Brother” and just know when your leads engage with your website or emails?
Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. For certain investments (not necessarily monetary), ROI is very easy to measure; you can see it, feel it, hear it, smell it, or even taste it. But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy.
Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Sounds pretty great, right? It also has the benefit of being true.