This post is not meant to dis Millennials. In truth, I’ve had my fill of Millennial-bashing comments and commentaries in recent years, often promulgated by the not-so-silent ranks of disdainful Boomers and disgruntled Gen Xers, much of it undeserved. The largest demographic group in U.S. history, the Millennial generation (aka Gen Y) already has and will continue to cast a long shadow, shaping societal mores and influencing marketing budgets for years to come. With all due respect to this current generation, it’s time for marketers and businesses to begin preparing for the next one, Generation Z, an ethnically diverse lot of full-fledged digital natives who, in their tendency to favor IMs over emails and customer experiences over brands, in many ways represent the full flowering of behavioral trends sown by their Gen Y forerunners.
Marketing Technology for Growth
As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure to work through during this time period, your marketing strategy/plan should be on top of the list. A detailed marketing plan sets clear, realistic and measurable objectives (including deadlines), provides a budget, and allocates responsibilities. It doesn’t have to be particularly lengthy or beautifully written, however it does have to be constructed intelligently based on your current situation and future company goals.
I've had the opportunity to dabble with a number of CRM systems throughout my professional career. Although the purpose of using such software was to make my life as a salesperson easier, I often danced along the emotional lines of frustration and disappointment because the CRM wouldn't store or track the information I needed it to.
Today, infographics churned out for viral attention are a dime a dozen. If you’ve ever searched for infographics, you know how difficult it can be to actually find one that provides the information you really want. Beginning in 2007, infographic posting steadily rose until 2012, when it peaked, according to Fast Co. Design. Since then, infographics have been on the decline, but that doesn’t necessarily mean they’re dead. Sure, they’re less ubiquitous than they once were, but they can still be an effective part of your content marketing mix.
Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. It takes time, expertise, and focus to create an inbound strategy that will setup your company for sustainable success.
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Whatever the case, I’m here to share that you could be doing it better.