Marketing Technology for Growth

4 Marketing Lessons Learned from Game of Thrones

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Topics: Marketing Technology Trends

8 Online Resources to Sharpen Your Marketing Technology Chops

A few weeks back I wrote how the influence of digital technology is fundamentally redefining the marketing function. It is no longer enough for marketers to be marketers, I noted, they’re now expected to be marketing technologists.

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Topics: Marketing Technology Trends

The Real Value of Viral for Businesses

Today I’d like to share my two cents on the concept of viral.

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Topics: Marketing Technology Trends

How to Transform Yourself into a Marketing Technologist

I am writing this post as a call to action for marketers of all ages and professional dispositions.

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Topics: Marketing Technology Trends

4 Things You Need to Know About Designing Your Website

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Topics: Marketing Technology Trends, Web Development and Design

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.

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Topics: Mobile, Marketing Technology Trends, Technology

Marketing Madness: March Advertising Review

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Topics: Marketing, Marketing Technology Trends

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

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Topics: Integrated Digital Marketing, Marketing Technology Trends

Of Roku, Angry Birds, and the Importance of the Cloud

From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the Internet of Things (IOT) will only serves to underscore this new tech orthodoxy. In fact, IBM’s recent acquisition of Cloudant is just the latest reminder that the cloud wars may not be too distant in our horizon. However, this post is not about such heady fare. Instead, I’d like to share a recent personal experience I had with Roku and Angry Birds which I believe argues for the necessity of the cloud for individuals as well as businesses.

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Topics: Marketing Technology Trends, Technology

Millennials: The Workforce of the Future [Infographic]

Now that Millennials are finishing their education and entering into the workforce, more than 50% of business decision makers feel they are not ready. Millennials are said to be innovative, creative and more passionate than ever, yet, leaders believe they need to learn how to adapt to different work styles. In this infographic, you will learn what business leaders and educators can do to better prepare their students for real world experience.

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Topics: Marketing Technology Trends