Marketing Technology for Growth

Tips to Smarketing Team Communication Success

Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. That sounds like such a nice idea, but sales and marketing are known for being adversaries and blaming each other.

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Topics: Marketing, Sales Conversion

Marketing Madness: March Advertising Review

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Topics: Marketing, Marketing Technology Trends

Beer Brewing and Inbound Marketing: The Surprising Similarities

Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.

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Topics: Integrated Digital Marketing, Marketing

What’s Missing In Your Marketing Strategy?

We have reached a point where the barrier between “marketing” and “digital marketing” is almost nonexistent. And every year that line separating the two grows thinner and thinner.

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Topics: Integrated Digital Marketing, Marketing

February 2014: The Best Ads You HAVEN'T Seen

This month has had its fair share of major events that have had marketing teams scrambling for top spots in the revenue world. Between the Sochi Olympics, Valentine’s Day, and the advertising event of the year, the Super Bowl, there was no shortage of marketing marvels to feast our collective eyes on.

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Topics: Marketing, Content Marketing

Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!

It starts as a single word or phrase casually written into a blog post, video, or social channel. Someone sees that word and decides to include in their next upload. Then another. And another.

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Topics: Marketing, Content Marketing

Valentine’s Day: A Holiday Created Through Marketing?

Valentine’s Day, also known as the “Hallmark Holiday” is upon us. This romance-ridden time of year has stores flaunting pink and red aisles devoted to chocolates, bouquets, cards, and anything else that can connect one to that special someone.

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Topics: Marketing, Content Marketing

Advertisements of Olympic Proportions

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Topics: Marketing, YouTube