The day is finally upon us: MINBOUND 2015 is tomorrow! If you aren’t aware of MINBOUND, it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. Attendees will experience a full day of inspiring keynotes, talks, and have valuable networking opportunities. The conference is intended for inbound marketers at all levels from beginner to advanced. MINBOUND is for anyone interested in inbound marketing as well as agencies and companies looking to improve their inbound process. The conference will feature two tracks: Inbound Intro for those just getting into inbound and Inbound In-Depth for inbound veterans. The conference will take place tomorrow Thursday, June 18 at the Minneapolis Marriott Southwest in Minnetonka. Both breakfast and lunch will be provided as well as an evening cocktail reception that will follow the event.
Marketing Technology for Growth
In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Interacting with others in your industry at a conference setting brings with it a lot of benefits, including both personal and career development. However, perhaps the biggest opportunity is to share what we’ve all learned as marketers with each other. On June 18th, Synecore will host our very own inbound marketing conference called MINBOUND (clever huh?). Below you’ll find 4 reasons you and your employees need to come to MINBOUND 2015, Minnesota’s first official inbound marketing conference.
If you aren’t measuring the success of your blogs, there’s no way to know if your hard work is doing any good. The point of blogging is to create content that is as effective as possible at driving leads and conversions. With the right technique, blogging can generate a lot of website traffic and strong customer engagement with your brand. The best way to measure the success of your posts is by looking at the 5 essential metrics outlined below.
According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money. Moreover, existing customers are far more likely to buy from you because they are familiar with your services and they’ve bought from you in the past. It takes take time and finesse to build trust with prospects. That’s why it’s important to do everything you can to decrease churn by retaining your current customers. After all, in inbound marketing, repeat customers and brand evangelists are critical to maintaining a healthy sales cycle and the ability to generate new leads.