Marketing Technology for Growth

Insight into Using Ad Retargeting to Convert Email Leads

Generating a solid lead list takes a lot of time and energy, the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign of business health. However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished

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Topics: Data Analytics, Email Marketing, Online Advertising

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.

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Topics: Online Advertising

Paid Advertising 101: Understanding Search and Display Advertising

If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5% year over year. For the first half of the year, Internet ad revenues in the US totaled $27.5 billion, a 19% year-over-year increase. This marks the sixth consecutive year of double-digit Q1-Q2 growth.

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Topics: Online Advertising