The internet is a magical place. I often find myself lost deep within it's walls, browsing website after website looking for what, sometimes, I don't even know. One thing I can tell you is that, if you spend enough time roaming through its labyrinthine corridors, you're bound to notice (and possibly become dulled by) the fact that websites start to look very similar at times.
Marketing Technology for Growth
As the creative director at Synecore, a Minneapolis-based inbound marketing agency, I tend to get caught up spending countless hours reading blog article after blog article and getting so sucked in that I forget the initial intentions I had for reading in the first place. Does this problem ever occur in your day-to-day grind? Have you ever found yourself leaving a blog article because there are too many things going on? Maybe the flow of the content is off, or the images that the writer used are completely irrelevant to the post itself.
Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). In case you missed the other posts, RWD refers to “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones),” according to Wikipedia.
Topics: Responsive Web Design
So you want to create a website with a great user experience, but how do you go about it?
This may seem obvious, but the only way to create a strong user is experience is to design for the user, rather than the device.
Today, there are more mobile and tablet users on the Internet than ever before. Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
In the last few years, the number of mobile users and devices has grown exponentially. As a result of this, providing a seamless, high-quality user experience on desktop, tablet, and mobile is more important than ever. Responsive Web Design (RWD) is arguably one of the best ways to tackle the issues that arise when designing for multiple devices.
Most modern marketers would agree, Responsive Web Design (RWD) is the way of the future. RWD is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it. RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. RWD is overflowing with benefits for both you and your user, including improved appearance and usability, better SEO relevance, higher conversion rate, and increased website traffic. But, for those of you that are still unsure about RWD, here are four great success stories that prove it is here to stay.
The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.
While most digital marketers today would argue that Responsive Web Design (RWD) and development is a necessity for successful businesses, there are still some designers and decision makers who insist on dragging their feet.
Topics: Responsive Web Design