Marketing Technology for Growth

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out there and be recognized…

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Topics: Inbound Marketing, Sales Conversion, Business Growth

How to Keep Track of Your Leads with HubSpot's Sidekick

As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. Frustration has caused me to often brainstorm different ways to combat getting sent off during my attempts to connect. Wouldn’t it be nice to play “Big Brother” and just know when your leads engage with your website or emails?

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Topics: Lead Nurturing, Sales Conversion, HubSpot Tips

HubSpot CRM: Breaking Down the Barriers between Sales and Marketing

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Topics: Sales Conversion, Business Growth, HubSpot Tips

Calls to Action: Are They Truly Effective?

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Topics: Sales Conversion

Four Ways Your Sales Team Benefits from Inbound Marketing

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Topics: Sales Conversion

Sales are Struggling! What Needs Attention: My Website or My Sales Team?

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Topics: Sales Conversion

Tips to Smarketing Team Communication Success

Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. That sounds like such a nice idea, but sales and marketing are known for being adversaries and blaming each other.

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Topics: Marketing, Sales Conversion

Smarketing: How to Utilize Dashboards and Reporting

The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity.

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Topics: Sales Conversion

SLA Development: The Marketing Two-Way Street

Smarketing is the art of unifying your sales and marketing teams so that they can work toward an overarching company goal together instead of blaming each other for any failures to deliver their quotas. There are five steps to creating unified Smarketing teams, and one of the major ones is to create a Service Level Agreement, or SLA.

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Topics: Lead Generation, Sales Conversion

Smarketing: What is a Service Level Agreement?

A service level agreement (SLA) outlines the commitment a company's sales and marketing teams make to each other for the overall good of the business.

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Topics: Sales Conversion