Marketing Technology for Growth

Forget Link Building: Time to Embrace the Google Knowledge Vault

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages.  If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.

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Topics: Search

Google to Businesses: You Have Until April 21st to Get Mobile Friendly

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.

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Topics: Search, Mobile

Don't Overlook SEO During Your Next Website Redesign

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Topics: Search, Web Development and Design, Design, Google

The New Definition of SEO [Video]

As Google continues to evolve, so has the capabilities (and limitations) of its search engine. With algorithm updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it.

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Topics: Search

How to Find Opportunity in a Paid Search Strategy

While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.

These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers.

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Topics: Search

4 Tips to Prepare for Google's Ever-Changing SEO Strategy

In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future.

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Topics: Search, Google

The Future of Mobile: Visual Search

Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine.

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Topics: Search, Mobile

Do Keywords Matter?

Digital marketing is continually changing. What worked yesterday is now considered out of favor today. One area that is rapidly changing is the use of keywords. In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.

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Topics: Search, Content Marketing

OMI Webcast: Rethinking SEO in an Age of Semantic Search

Are search engines starting to think like humans? In preparation for his upcoming webcast for the Online Marketing Institute (OMI) Learn: Digital and Social Media Strategies Summit, SyneCore’s Digital Strategist Chris Horton helps me break down the evolution of search technology, while providing insight into its growing future.

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Topics: Search

From Strings to Things: A Quick Primer on Semantic Search

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three simple words heralded a profound evolution in search, taking it from a static system that understood search queries as groups of keyword “strings” to a more dynamic, context based system that could recognize and understand references to actual “things,” i.e. ideas or entities.

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Topics: Search, Google