Marketing Technology for Growth

Benefits of HubSpot's Social Media Tool

To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in. Typical Key Performance Indicators or KPI’s such as follower growth, engagement, reach or brand equity are viewed as qualitative measures rather than quantitative. Don’t get me wrong, they still prove to be valuable in the big picture. However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as:

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Topics: social media management, HubSpot Tips, Social